Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here’s how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.
When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here’s a rundown of all the ways to use SCARCITY to up your conversion rates.
Your online store is the last and most important point in the customer’s journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments.