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Control Mouse Media

The Digital Representation of You

For Writers

For Writers

How to Change My Mind: An Experiment

Jessica Valenti changed my mind about cancel culture. How? By speaking with clarity and empathy. This serves as a great example of what I’ve been exploring lately in my new project, Consider the Source. This episode is available exclusively as part of this new project: Listen to it here. Wait, why? Marketing is about experimenting, […]

How to Attract an Agent, Publisher, or Label

An agent, producer, or publisher has to make decisions based on money. If they invest in you, will they get that investment back? Will they make a profit? If the answer to these questions is, “I’m not sure,” then you are not going to get picked. It’s as simple as that. Let’s remedy that.

How to Market Your Book: A Complete Strategy in 5 Stages

Today’s successful writers are entrepreneurs. While this may seem intimidating at first, the good news is that building a business around your writing doesn’t have to happen all at once. It can be built little by little, in stages. Here’s a blueprint to get your content strategy in order, connect with the right people, and form a supportive community.

Why Your Author Platform Is So Important to Publishers

Today’s publishing industry takes fewer chances on new authors. Having a strong author platform is one way to show that you are a low-risk investment. Why has this gotten even more important to publishers? Let’s take a look at the shift in power dynamics and what it means for authors trying to get signed.

Growing Your Audience: Taking Your Talent to the Next Level

The best way to showcase your talent is by activating word-of-mouth marketing. Your message will travel further and faster in the hands of others. Growing your audience is not a passive process though. It requires a strategy, one that can seem counterintuitive at first glance.

Creativity in Business and the Business of Creativity

There’s a myth that creativity and business don’t mix. In fact, the opposite is true: It’s never been more important to bring creativity into business, and there’s never been a better time to turn your creativity into a business. Here are 4 strategies to break down the myths that limit our potential.

Repurposing Content: The Downstream Method

If you’re not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this week’s episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.

Live Training – Content Marketing for Creative Entrepreneurs

Content Marketing for Creatives This week we are holding live training on how to build and connect with an audience around your creative work. If you want recognition for your work, or to attract industry partners or create income from your creative passions and pursuits, then this LIVE Master Class is for you. We’re going to break down […]

Instagram Stories vs. Snapchat for Business (Episode 62)

Part 8 of The Social Media Strategy Series A couple weeks ago, Instagram launched a new feature called Instagram Stories. It's a direct copy of Snapchat Stories. The differences in feature set are incredibly minute, but the differences in context are potentially very meaningful. There's been a lot written about this move by Zuckerberg & […]

Snapchat for Business: How to Nurture Your Audience (Episode 61)

Part 7 of The Social Media Strategy Series Should I be on Snapchat? It's one of the most frequent questions I get from small business owners. There's a lot of excitement about this new and unique platform with good reason. But a lot of it is just hype, too. So how can you make a […]