This course is for those who already have a website, but want to get better at doing the outreach necessary to find new fans – without coming off as self-promotional. We show you the type of content to create for your blog, email campaigns, and social media –and how to optimize it. Contains Units 4 & 5 of the comprehensive course. See below for the Table of Contents.

Purchase now: $9.00

NOTE: I am currently offering these courses at a reduced price to help mitigate COVID's lasting effects on creatives.

What's In the Course?

This course is a reduced version of Content Marketing for Creatives, an online course and community to help writers, musicians, and visual artists use their creative skills to create content in order to form connections, nurture them into leads, and convert them into paying customers.

Outreach contains Units 4 and 5, with all of the accompanying worksheets, templates, and guided assignments (all three versions of the course contain Unit 1).

1) Foundations

UNIT 1: START

  1. Introducing CreateBiz
  2. Introductions: Your “10 to Know”
  3. Why Are You Here?

UNIT 2: PLAN

  1. Your Creative Business: Setting Up Shop
  2. The New Functions of You
  3. Defining Your Goals
  4. Defining Your Customer Profile
  5. Defining Your Content’s Function
  6. Branding Yourself

UNIT 3: BUILD

  1. Establishing the Foundation of Your Brand
  2. Website Basics: Setting Up Your Online Hub
  3. Website Components: An Inventory
  4. Blog Basics: Publishing Regular Content
  5. Blog Components: An Inventory
  6. Social Media Basics: Your Means to Connect
  7. Email Basics: Owning the Relationship
  8. Email Basics: Building Your List

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2) Outreach

UNIT 1: START

  1. Introducing CreateBiz
  2. Introductions: Your “10 to Know”
  3. Why Are You Here?

UNIT 4: CREATE

  1. Getting Your Content Strategy in Order
  2. Building Your Narrative
  3. Cornerstone Content
  4. Email: What to Send, Subject Lines, and Segmentation
  5. Email: Analytics and Automation
  6. Content Organization
  7. Content Optimization

UNIT 5: CONNECT

  1. Introduction to Social Media – Your Relationship Toolset
  2. Using Content to Activate Influencers
  3. Timing & Frequency
  4. Wrap-Up: Putting It All Together

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3) Workflows

UNIT 1: START

  1. Introducing CreateBiz
  2. Introductions: Your “10 to Know”
  3. Why Are You Here?

UNIT 6: INTEGRATE

  1. Blog Strategy for Writers
  2. Email Strategy for Writers
  3. Social Strategy for Writers
  4. Efficient Workflows for Writers
  5. Integrated Strategies for Writers
  1. Blog Strategy for Musicians
  2. Email Strategy for Musicians
  3. Social Strategy for Musicians
  4. Integrated Strategies for Musicians
  1. Blog Strategy for Visual Artists
  2. Email Strategy for Visual Artists
  3. Social Strategy for Visual Artists
  4. Integrated Strategies for Visual Artists
  1. Conclusion

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What Else Do You Get?

The Outreach version also comes with 3 eBooks to get you started: 

Tackle the three biggest issues that creatives face. Get specific step-by-step strategies to apply to your creative business.

createbiz bonus guidebooks

Ready to Get Going? Great!

Let's start building your audience!

Get lifetime access for: $9.00

NOTE: We are currently offering this course at a reduced price to help during the COVID crisis.

Purchase Outreach Now

30-DAY MONEY BACK GUARANTEE

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For More Information

See the complete sales page here: Content Marketing for Creatives

It has detailed descriptions, students testimonials, and bios of your instructors, Michael and Dave.

Content Marketing for Creatives is now available in three smaller versions so you can focus on the specific skills and strategies that you need to learn.

Or you can purchase all three at once:

  • Complete Course – $25.00 – Buy Now