Content Marketing for Creatives: Outreach

This course is a reduced version of Content Marketing for Creatives, an online course and community to help writers, musicians, and visual artists use their creative skills to create content in order to form connections, nurture them into leads, and convert them into paying customers.

Outreach contains Units 4 and 5, with all of the accompanying worksheets, templates, and guided assignments (all three versions of the course contain Unit 1).

2) Outreach

UNIT 1: START

1. Introducing CreateBiz
2. Introductions: Your “10 to Know”
3. Why Are You Here?

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UNIT 4: CREATE

18. Getting Your Content Strategy in Order
19. Building Your Narrative
20. Cornerstone Content
21. Email: What to Send, Subject Lines, and Segmentation
22. Email: Analytics and Automation
23. Content Organization
24. Content Optimization

UNIT 5: CONNECT

25. Introduction to Social Media – Your Relationship Toolset
26. Using Content to Activate Influencers
27. Timing & Frequency
28. Wrap-Up: Putting It All Together