Content Strategy Basics: An Overview is a free online course to introduce you to the principles and practices of using content to find and connect with an audience, build trust, and ultimately, earn paying customers.
It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.
The complete course outline is below, click any module to get started. There is also a set of free downloads that come with this course – register here to get access:
NOTE: Log in here if you have already registered for this course.
- Content Strategy Basics: An Overview
- Introduction: Content Strategy Basics
- Why Is Content Marketing Important for Your Business?
- Content Marketing vs. Content Strategy
- Content Strategy in the Modern Media Landscape
- Build Your Content Strategy with These Four Essential Platforms
- How to Unlock the Power of Content Marketing
- How to Achieve Organic Business Growth
- 3 Keys to a Successful Content Marketing Strategy
- Conclusion: Your Content Strategy
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