Building Your Author Platform: Creating a Pathway to Purchase is a mini-course that lays out an end-to-end strategy and all the important nuances of using your website, your blog, social media, and a sound email strategy to find new readers and guide them down a pathway to purchase.
This mini-course is based on the presentation I gave at the IPNE 7th Annual New England Publishing Conference meeting on November 17, 2018 in Marlborough, MA.
Inside the course, you will find coupons for other online courses on this site.
NOTE: Log in here if you already have access to this course.
Below you’ll find a list of the 12 course modules. Each one contains a video lesson – and throughout the course, there are links to other learning resources, plus worksheets, templates, and checklists that I use in my own content strategy.
The first module, “You as Author-Publisher,” is open if you want a taste of what the course is like.
- Building Your Author Platform: Creating a Pathway to Purchase
- You as Author-Publisher
- Your Author-Publisher Platform
- Your Website
- Your SEO Strategy
- Your Blog
- Your Social Strategy
- Creating a Pathway to Purchase
- Your Email Strategy
- Your Online Store
- Your Marketing Funnel
- Your New Approach to Marketing
- Your Marketing Toolset: Follow-up Resources