Building Your Author Platform: Creating a Pathway to Purchase is a mini-course that lays out an end-to-end strategy and all the important nuances of using your website, your blog, social media, and a sound email strategy to find new readers and guide them down a pathway to purchase.
This mini-course is based on the presentation I gave at the IPNE 7th Annual New England Publishing Conference meeting on November 17, 2018 in Marlborough, MA.
Inside the course, you will find $20-off coupons for other online courses on this site.
NOTE: Log in here if you already have access to this course.
Below you’ll find a list of the 12 course modules. Each one contains a video lesson – and throughout the course, there are links to other learning resources, plus worksheets, templates, and checklists that I use in my own content strategy.
The first module, “You as Author-Publisher,” is open if you want a taste of what the course is like.
- Building Your Author Platform: Creating a Pathway to Purchase
- You as Author-Publisher
- Your Author-Publisher Platform
- Your Website
- Your SEO Strategy
- Your Blog
- Your Social Strategy
- Creating a Pathway to Purchase
- Your Email Strategy
- Your Online Store
- Your Marketing Funnel
- Your New Approach to Marketing
- Your Marketing Toolset: Follow-up Resources