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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Building Your Author Platform: Creating a Pathway to Purchase

Set up and optimize your author platform to guide readers down a pathway to purchase.Building Your Author Platform: Creating a Pathway to Purchase is a mini-course that lays out an end-to-end strategy and all the important nuances of using your website, your blog, social media, and a sound email strategy to find new readers and guide them down a pathway to purchase.

Inside the course, you will find coupons for other online courses on this site.

Purchase now: $9.00

NOTE: Log in here if you already have access to this course. 

Below you’ll find a list of the 12 course modules. Each one contains a video lesson – and throughout the course, there are links to other learning resources, plus worksheets, templates, and checklists that I use in my own content strategy.

The first module, “You as Author-Publisher,” is open if you want a taste of what the course is like.

  • Building Your Author Platform: Creating a Pathway to Purchase
    • You as Author-Publisher
    • Your Author-Publisher Platform
    • Your Website
    • Your SEO Strategy
    • Your Blog
    • Your Social Strategy
    • Creating a Pathway to Purchase
    • Your Email Strategy
    • Your Online Store
    • Your Marketing Funnel
    • Your New Approach to Marketing
    • Your Marketing Toolset: Follow-up Resources

 

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