Posting your videos to YouTube? Great. You should also be posting them to Facebook as well – not just linking to the YouTube video from your Facebook post. Here’s why, with a walk-through of how to do it properly for optimum results.
Content Strategy in the Modern Media Landscape
In the new media ecosystem, my belief is that the best stuff rises to the top. Why? Because what people value, people share. And it’s the only way that small players can see their message travel. Is your content strategy optimized for the Modern Media Landscape?
Instagram Stories vs. Snapchat for Business (Episode 62)
Part 8 of The Social Media Strategy Series A couple weeks ago, Instagram launched a new feature called Instagram Stories. It's a direct copy of Snapchat Stories. The differences in feature set are incredibly minute, but the differences in context are potentially very meaningful. There's been a lot written about this move by Zuckerberg & […]
Snapchat for Business: How to Nurture Your Audience (Episode 61)
Part 7 of The Social Media Strategy Series Should I be on Snapchat? It's one of the most frequent questions I get from small business owners. There's a lot of excitement about this new and unique platform with good reason. But a lot of it is just hype, too. So how can you make a […]
Phase 2 of the Resistance to Social Media
Are you going through the motions when it comes to social media? How do you expect to get good results without a genuine, concerted effort? This is what I call Phase 2 of the Resistance to Social Media, and here’s what you can do to move past it.
Instagram for Business: Brand Storytelling with Images (Episode 60)
Part 6 of The Social Media Strategy Series It's fun to create and share images. So it's easy to see why Instagram is one of the Web's most popular platforms. But under Facebook's ownership, Instagram is evolving quickly. What we're seeing is a series of strategic moves to make the platform much more brand-friendly. Perhaps […]
Respect Your Audience (Episode 59)
Your audience will come to you. Give them time. It’s not going to happen all at once, so be patient. Social media & blogging can be done in a pull fashion rather than aggressive, self-serving push tactics. Treat your audience with respect and let them make the decision when to buy from you. Given the opportunity […]
Phase 1 of the Resistance to Social Media
Could your business be getting more out of social media? What’s holding you back? In my view, there are two phases of resistance to social media in particular, and content marketing in general. Let’s look at Phase 1, and what you can do to overcome it.
YouTube for Business: Where the World Goes to Learn (Episode 58)
Part 5 of The Social Media Strategy Series If you want to learn anything at all, you can almost certainly find a YouTube video showing you how to do it. Thousands of people have shared their particular expertise in the form of short instructional videos. People teach, and people learn. This simple exchange provides a […]
Google Plus for Business: Why It Still Matters (Episode 57)
Part 4 of The Social Media Strategy Series People think that Google Plus is dead. Another failed social network. But while it may not have turned out the way Google wanted it to, Google Plus is still an incredibly important part of any content strategy. And if you're not using it, you're missing out on an […]
Facebook for Business: Optimizing for Organic Reach (Episode 56)
Part 3 of The Social Media Strategy Series People think of Facebook as a social media platform. With 1.6 billion users, you could make a case that it's the social media platform. But in reality, Facebook is the natural evolution of network television it exists for the privilege of delivering targeted ads to us in between […]
LinkedIn for Business: What the Microsoft Acquisition Means for You (Episode 55)
Part 2 of The Social Media Strategy Series This is the second episode of The Social Media Strategy Series, where I devote an episode to each of the major social platforms to help you decide whether or not they will be a good strategy for you and your business. In each episode, I cover the […]
Twitter for Business: Is It Right For You? (Episode 54)
Part 1 of The Social Media Strategy Series Welcome to the first episode of The Social Media Strategy Series, where I devote an episode to each of the major platforms to help you decide whether or not they will be good for you and your particular business. Your business is unique, as is the audience […]
Social Media Marketing: Choosing the Right Content (Episode 53)
Social media is an important part of any content strategy, so I'm devoting the next set of episodes to helping you strategize about how to get the most out of it. I always see it as an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. […]
Social Media Marketing: 4 Strategies for Channel Selection (Episode 52)
Building an audience is difficult work, and you don't want to create any extra friction. So what can you do to not have it be a huge burden on the organization? If the outcomes outweigh the time spent, then you'll feel like it's worth it. But if you feel like the process is heavy, then […]
Content Marketing vs. Content Strategy
Content marketing is only one facet of a complete content strategy. To get the most out of your efforts, you need to have a clearly definable and measurable set of goals. Like anything in business, the planning process is an important component of your success.
It’s Not Content Strategy Without Planning (Episode 51)
Many people focus on the marketing side of content strategy, which makes sense. It's a means to an outcome. The goal is usually to enhance, or even replace, traditional marketing efforts. But with a good content strategy, you are doing much more than just driving awareness. It's about creating a reusable business asset. It's about […]
Why is Content Marketing Important for Your Business?
Content marketing is no longer seen as an “extra” activity, but as an essential way to connect with potential customers to build enough trust to lead to a sale. But are you getting the most out of your efforts?
Episode 50: How to Get to 50 Episodes of Your Podcast
If you've been thinking about starting a podcast, there are a lot of good resources out there to help you. The best one is undoubtedly is The Showrunner by Jerod Morris and Jonny Nastor a podcast about podcasting. I've learned a lot from both of them, and I thought I'd pay it forward by sharing […]
How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan (Episode 49)
Whether you're an employer or employee, the world of work is changing. Whether you want to start a business or contribute to a business, it helps to understand the ways in which people are working differently, and how the relationship between people and companies is changing. That's why I invited Katy Tynan to the show this […]