Contemplating the future of this podcast. Should I keep going or would you rather just “Read Me Out?” Give a listen and let me know. The song is available in all streaming platforms.
The Only Three Platforms That Will Help You with Organic Reach
Of the major platforms, there are only three that are motivated to help you put you in front of new people right now. Given how difficult is is to build an audience, should you accept the help and try one of them?
Maintaining Control of Your IP
If you hire an outside agency or freelancer to create or publish content, are they up on how to manage and protect your IP? Here’s a cautionary tale that comes up far too frequently in my work with clients.
I’m Leaving
Good or bad, transitions are the interesting parts of life. And I’m definitely in a transitional period at the moment. With that, here’s an announcement…
A Discount Is Not a Gift
The nuances matter. Even if you’re genuine about it, are you unintentionally signaling that you’re not trustworthy? I hope not. I also explain why I haven’t been publishing as many episodes lately.
2 Ways to Get 3 Points
The NBA is back as of last week, and it got me thinking about a metaphor that we can apply to our own work. What’s your style of play?
Right to a Response
When someone sends you an unsolicited email, do you owe them a response?
I Love Your Blog Post
My blog can’t be this great, can it? If I were to listen to the lies of scammers, I might start to believe that my blog is a must-read. I sincerely doubt that’s true though.
The Digital Representation of You (Episode 200)
I describe my work as creating “The Digital Representation of You.” In 200 episodes of this podcast, in my client work, and my new project, Consider the Source, I am rooting for your best ideas to make a positive impact on the world.
Three Marketing Quiz Types and Their Applications
There are 3 different types of quizzes that you can use in marketing. Let’s look at the practical uses of each type and how to set goals, choose question types, and deliver meaningful results.
No One Cares About Us
Social media is a lie. It promises a podium. But instead, it hires you to be unpaid labor. Can you still get something out of it? Sure, but we have to see through the misconceptions to find a smart strategy.
Designing the Perfect Quiz for Lead Generation
Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Here are the 3 steps to create an effective marketing quiz.
LinkedIn Is a Tough Scroll
Scroll through LinkedIn, and it’s cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It’s done in earnest, I’m sure. But in expressing our genuine excitement, is it coming off the wrong way? Let’s audit my feed.
How to Ruin a Good Customer Relationship
It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second.
Four Principles of an Effective Marketing Quiz
A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer issue and think beyond just generating leads?
Why Quizzes Are Good for Content Marketing
People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you.
The Ambient Awareness Test
There’s one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test.
Stop Mimicking What Marketers Do
How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression?
Finding Your Media Fit
Your “media fit” is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what’s the best platform for you and your brand?
Using a Podcast to Create an Audiobook
With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort.