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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Content Marketing 201: Beyond the Basics

When everyone's doing content marketing, how do you stand out?

When everyone's doing content marketing, how do you stand out?

Have you noticed that some of the basic strategies behind your website, blog, social, and email marketing have started to lose some of their effect? That's because content marketing is now mainstream, with everyone employing the same set of tactics. There's only one solution to this. Time to up our game. We can't rely on what worked in the past. Our websites need to be more than a passive showroom, filled with infrequent blog posts that no one reads anyway. Social media isn't what it once was; tried-and-true activities are now tired and empty. A simple email newsletter won't cut it anymore either. This 20-part series called "Content Marketing 201" will help you stand out amongst the crowd with more intermediate and advanced strategies. The series starts with Episode 144: Content Marketing 201: Beyond the Basics.

Content Marketing Has Changed

Content Marketing 201: Advanced Strategies

Have you noticed that social media is not as effective anymore? That your website traffic is down? That people aren’t opening your email newsletters as much? Content marketing has changed – a lot – over the past 5 years alone.

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Tagged with: Consumer Behavior, Content Marketing, Content Marketing 201, Featured Episodes, Small Business

Repurposing Content: Blog Strategy 201

Blogging 201 is about next-level strategies for developing your expertise into a business asset.

Repurposing content is one of the best ways to get more out of your blog as a small business. With some careful planning up front, you can think a few steps ahead and save yourself time – while building a set of content as a valuable business asset.

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Tagged with: Blog Strategy 201, Blogging, Content Marketing, Content Marketing 201, Small Business

Building Anticipation: Blog Strategy 201

Blogging 201 is about next-level strategies for developing your expertise into a business asset.

Building anticipation is a terrific technique for getting readers back to your site. Producing a blog series is a great way to achieve this. It has the added benefit of an SEO boost around one of Google’s strongest ranking factors as well. There are two strategies that I use.

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Tagged with: Blog Strategy 201, Blogging, Content Marketing, Content Marketing 201, Small Business

Optimizing for Search: Blog Strategy 201

Blogging 201 is about next-level strategies for developing your expertise into a business asset.

Each post you publish is an opportunity to get found by a future customer. Let Google help you. Optimizing for search is one of the best things you can do for your business blog, and it should only take an extra 5-10 minutes for each post. Episode 151 goes step-by-step through my SEO Treatment Plan.

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Tagged with: Blog Strategy 201, Blogging, Content Marketing 201, Content Strategy

Creating a Pathway to Purchase: Web Strategy 201

Web Strategy 201 is about creating a user pathway from prospect to purchase.

What happens when a visitor arrives at your site? Do you have a pathway set up to guide them from that first visit through dozens of points of contact until they become a customer? If this isn’t all set up in advance – Web, blog, social, email, and online store – there’s little point in getting traffic to your site.

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Tagged with: Content Marketing 201, Content Strategy, Featured Episodes, Small Business, Web Strategy 201

Beyond Getting Traffic: Web Strategy 201

Marketing is more than just getting traffic to your website.

We are obsessed with getting traffic to our websites. I want to challenge that concept, because let’s face it – random traffic doesn’t do that much for you. Web Strategy 201 is getting beyond just “traffic” as a goal and making your site much more active in the sales process.

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Tagged with: Content Marketing 201, Content Strategy, Small Business, Web Strategy 201

More Than Just a Showroom: Web Strategy 201

Here's how to make your website do more work for you.

Competition on the Web is tough. You can’t just hang your shingle and expect people to show up. A basic website isn’t good enough anymore – it needs to function as a PATHWAY for prospective customers. Here’s how to make your website carry more of the sales load for you.

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Tagged with: Content Marketing, Content Marketing 201, Content Strategy, Small Business, Web Strategy 201

Content Marketing 201: Beyond the Basics

When everyone's doing content marketing, how do you stand out?

Have you noticed that some of the basic strategies behind your website, blog, social, and email marketing have started to lose some of their effect? That’s because content marketing is now mainstream, with everyone relying on the same set of tactics. Time to level up with Content Marketing 201.

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Tagged with: Content Marketing, Content Marketing 201, Content Strategy, Small Business

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