Repurposing content is one of the best ways to get more out of your blog as a small business. With some careful planning up front, you can think a few steps ahead and save yourself time – while building a set of content as a valuable business asset.
Blog Strategy 201
Business blogs are still critical to content marketing, because regularly-published content is one of the most important ranking factors for Google. But it's harder than ever to stand out. Time to up our game.
Blog Strategy 201 is about optimizing every post, creating larger narrative arcs, and getting more than one use out of the content you create.
This mini-series on Blog Strategy is part of a larger 20-part series called "Content Marketing 201" to help you up your game with more intermediate and advanced strategies.
Building anticipation is a terrific technique for getting readers back to your site. Producing a blog series is a great way to achieve this. It has the added benefit of an SEO boost around one of Google’s strongest ranking factors as well. There are two strategies that I use.
Each post you publish is an opportunity to get found by a future customer. Let Google help you. Optimizing for search is one of the best things you can do for your business blog, and it should only take an extra 5-10 minutes for each post. Episode 151 goes step-by-step through my SEO Treatment Plan.