Data-driven marketing is becoming a must-have, even for small businesses. Here’s a brief case study of the Starbucks Star Rewards Program – and how to apply the lessons to your own business.
Starbucks Rewards: An Evolution in Data-Driven Marketing
LinkedIn Pulse for Business: Baseline Strategies for Personal Branding
You Only Have to Tell Me One Lie
Periscope for Business: Using Live Video as a Marketing Strategy
Facebook Groups for Business: A New Approach to Marketing
Twitter Ads for Business: An Underrated Marketing Strategy
Hope Is Not a Marketing Plan
Medium for Business: The Benefits of Social Blogging
Facebook Ads for Business: Taking Your Social Strategy to the Next Level
Content Strategy in the Modern Media Landscape
Pinterest for Business: Are You Missing an Opportunity?
Using Social Media for Business: Strategies for Long-Term Success
How would you rate your use of social media for business? Has it been successful, or a waste of time? Whether you are just getting started with social media – or you’re in need of a reboot – here’s a collection of resources to help you focus your strategy and make better connections with your customers and prospects.
Instagram Stories vs. Snapchat for Business (Episode 62)
Part 8 of The Social Media Strategy Series A couple weeks ago, Instagram launched a new feature called Instagram Stories. It's a direct copy of Snapchat Stories. The differences in feature set are incredibly minute, but the differences in context are potentially very meaningful. There's been a lot written about this move by Zuckerberg & […]
Instagram Stories vs. Snapchat for Business
Snapchat for Business: How to Nurture Your Audience (Episode 61)
Snapchat for Business: How to Nurture Your Audience
Phase 2 of the Resistance to Social Media
Instagram for Business: Brand Storytelling with Images (Episode 60)
Part 6 of The Social Media Strategy Series It's fun to create and share images. So it's easy to see why Instagram is one of the Web's most popular platforms. But under Facebook's ownership, Instagram is evolving quickly. What we're seeing is a series of strategic moves to make the platform much more brand-friendly. Perhaps […]