Blog

Repurposing Content: The Downstream Method

If you’re not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this week’s episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.

Repurposing Content: The Upstream Method

Have you ever thought about writing a book, but can’t find the time? In this week’s episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it.

Career Challenges for Creatives – Survey Results

Creatives have unique challenges when trying to market and sell their art. In the interest of learning more, we conducted a survey of 200+ creative people. Here is a summary of our results.

Repurposing Content Across Different Contexts

Marketing is getting highly personalized. Each channel is its own community, which means that one “message” won’t cut it anymore. Let’s look at the ways this affects how you repurpose content across different channels, in different contexts.

Repurposing Content Is a Part of Any Content Strategy

Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time – while building a set of content as a business asset.

Picking Better Models for Your Business

In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it’s time to stop setting impossible standards. Here’s one small change in perspective that can shorten your goal horizon.

How to Make Your Content More Shareable

Time for a gut check. You’re producing content, you’re sharing on social. But stop and ask yourself as objectively as you can: Is your content good enough that YOU would share it (if it wasn’t your own)? Let’s look at why and how people share, so that it can inform your content strategy.

How to Syndicate Content Safely on Medium

Have you been reposting your blog content on Medium? It’s a great way to extend your reach, and with Medium’s new “Import a Story” feature, it’s incredibly easy – and 100% safe for SEO. In this week’s episode, I give a quick overview of how to incorporate this into your content strategy.

The Four Principles of Teaching Your Customers

Do you like to be sold to? I don’t. “Push marketing” can only generate awareness. While awareness is important, it’s only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.

Producing Content to Educate Your Customers

When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content strategy, can you think like a teacher?

The Social Media Strategy Series: Wrap-Up

Social media for business is more than just Facebook, LinkedIn, and Twitter. In the season finale of “Marketing Without the Marketing,” I give a top-level blueprint of a cohesive social media strategy that maximizes impact and efficiency.

Live Training – Content Marketing for Creative Entrepreneurs

Content Marketing for Creatives This week we are holding live training on how to build and connect with an audience around your creative work. If you want recognition for your work, or to attract industry partners or create income from your creative passions and pursuits, then this LIVE Master Class is for you. We’re going to break down […]

Know Your Customer: Using Data-Driven Marketing

Data-driven marketing is becoming a must-have, even for small businesses. Here’s a brief case study of the Starbucks Star Rewards Program – and how to apply the lessons to your own business.