Today’s publishing industry takes fewer chances on new authors. Having a strong author platform is one way to show that you are a low-risk investment. Why has this gotten even more important to publishers? Let’s take a look at the shift in power dynamics and what it means for authors trying to get signed.
A Simple Example of Ethical Business Practices
Optimizing for Search: Blog Strategy 201
Each post you publish is an opportunity to get found by a future customer. Let Google help you. Optimizing for search is one of the best things you can do for your business blog, and it should only take an extra 5-10 minutes for each post. Episode 151 goes step-by-step through my SEO Treatment Plan.
Ethical Marketing Is Not an Oxymoron
Using Instagram for Blogging
Creating a Pathway to Purchase: Web Strategy 201
What happens when a visitor arrives at your site? Do you have a pathway set up to guide them from that first visit through dozens of points of contact until they become a customer? If this isn’t all set up in advance – Web, blog, social, email, and online store – there’s little point in getting traffic to your site.
Google Plus Is Shutting Down: What You Need to Know
Beyond Getting Traffic: Web Strategy 201
More Than Just a Showroom: Web Strategy 201
Content Marketing 201: Beyond the Basics
The Internet Is One Big Rickroll Now
The promise of the Internet has been ruined by advertising. There is no article you can read, video you can view, or social feed you can scroll through without being interrupted by some advertiser’s desperate attempt to steal your attention. Every time I experience this, I feel like I’ve been Rickrolled.
The Customer Journey: Five Common Waypoints
The One Word That Diminishes Your Work
People don’t mean to diminish your work, but that’s exactly what they are doing when they use this one insidious little word. It undervalues your expertise and experience by making it sound simple – as a way to sell you on doing something, paying you less than you’re worth, or not paying you at all.
Build, Connect, Optimize: The Three Stages of Good Marketing
SEO and the User Pathway
SEO Is More Than Keywords
SEO: Write for Humans First, Robots Second
Google’s Web crawlers are assessing your website with every interaction. Are people getting what they need from your site? It turns out that when it comes to SEO, what’s good for humans is good for robots. Let’s look at some of the biggest factors that affect your ranking and how they are in tune with the human side of marketing.
SEO: Understanding the Google Algorithm
SEO Is About Serving People (not Google)
People are at the heart of your SEO efforts. So let’s look past the keywords, page rank, and site traffic for a second and focus on the real point of SEO – connecting with your potential customers. SEO is about building the apparatus to find the people who are already out there asking for your help – and the pathway to deliver that help.
SEO Is a Key Part of Any Marketing Strategy
SEO helps you tackle one of the most difficult parts of any business – finding new potential customers. What’s more is that Google will help you do this for free. Episode 135 is an overview of why it’s worth the effort to learn even just a little bit of SEO so you can take advantage of its marketing power.