Is Twitter right for your business? Only you can decide whether or not it’s worth the effort. But to help you make a good business decision, here’s a rundown of the strategies that I use as a part of my own content strategy.
Choosing the Right Content for Your Social Media Strategy
In this post, let’s turn our attention to the content you are producing. There are three considerations: 1. First, does it match your brand? What’s the tone of your brand voice? Is it serious or playful? Instructive or inspirational?What’s the best format? Written content, audio content, or visual content? 2. Second, What can you commit […]
Social Media Marketing: Choosing the Right Content (Episode 53)
Social media is an important part of any content strategy, so I'm devoting the next set of episodes to helping you strategize about how to get the most out of it. I always see it as an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. […]
Social Media Marketing: 4 Strategies for Channel Selection (Episode 52)
Building an audience is difficult work, and you don't want to create any extra friction. So what can you do to not have it be a huge burden on the organization? If the outcomes outweigh the time spent, then you'll feel like it's worth it. But if you feel like the process is heavy, then […]
Content Marketing vs. Content Strategy
Content marketing is only one facet of a complete content strategy. To get the most out of your efforts, you need to have a clearly definable and measurable set of goals. Like anything in business, the planning process is an important component of your success.
It’s Not Content Strategy Without Planning (Episode 51)
Many people focus on the marketing side of content strategy, which makes sense. It's a means to an outcome. The goal is usually to enhance, or even replace, traditional marketing efforts. But with a good content strategy, you are doing much more than just driving awareness. It's about creating a reusable business asset. It's about […]
Why is Content Marketing Important for Your Business?
Content marketing is no longer seen as an “extra” activity, but as an essential way to connect with potential customers to build enough trust to lead to a sale. But are you getting the most out of your efforts?
Episode 50: How to Get to 50 Episodes of Your Podcast
If you've been thinking about starting a podcast, there are a lot of good resources out there to help you. The best one is undoubtedly is The Showrunner by Jerod Morris and Jonny Nastor a podcast about podcasting. I've learned a lot from both of them, and I thought I'd pay it forward by sharing […]
How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan (Episode 49)
Whether you're an employer or employee, the world of work is changing. Whether you want to start a business or contribute to a business, it helps to understand the ways in which people are working differently, and how the relationship between people and companies is changing. That's why I invited Katy Tynan to the show this […]
Taking Your Social Media Strategy Seriously (Episode 48)
There are no shortcuts in building an audience. Forging deep connections with your customers take real effort. To me, that effort is worth it. Most business owners would probably agree that good relationships and trust lead to more customer conversions. We nurture those relationships in a variety of ways in person, on the phone, email, […]
Me as a Customer (One Tough Customer)
In the last episode (You as a Customer), I asked you to look at how you behave as a consumer your evaluation process, your criteria, and your buying process. It’s a good exercise to sit on the “other side of the table” so that you can have empathy for your customers. It helps you construct and present the right […]
You as a Customer (Turning the Tables)
How do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers. In working with clients and in my own business I find that a regular reminder about empathy […]
How the Consolidation of Media Affects Your Content Strategy
At this year’s DLD Conference, Dr. Scott Galloway (NYU Stern School of Business) describes in great detail the massive media shift that has the potential and power to destroy any business that doesn’t know—and play by—the New Rules. Is your content strategy in line with Google, Facebook, Apple, and Amazon? Let’s take a look.
Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker (Episode 40)
Social media is often a big challenge for small business owners. Running the business itself is so much work how can you find the time to do the extra work of social media? And how can you make sure that those efforts actually yield a result? These are real challenges for real businesses. And in […]
How to Get Publicity and Other Media Coverage: Interview with Chris Well (Episode 37)
The great thing about content marketing is that it has allowed people to do their own marketing. You can develop your own voice and reach your audience directly. Having a fully developed content strategy involves more than just content marketing, though. Sometimes you'll want to employ traditional channel marketing as a part of your overall […]
Building Your Online Authority (Episode 36)
Start by helping one person. It sounds simple, but that's all it takes. Solve a problem for someone, and you've just taken the first step towards building your online authority. Then do it again. Repeat this enough times, and two things might begin to happen: They keep returning. It becomes a habit. What happens when they […]
Choosing the Right Channel for Your Social Media Strategy
Social media marketing is all about direct engagement with an audience. It functions best when brands treat it as a bi-directional discussion, making prospects and customers alike feel like they are a part of a conversation. When it’s working, it builds trust little by little until a prospect becomes a customer, or a customer becomes […]
Social Media Marketing: Choosing Your Channel (Episode 27)
In any content strategy, the delivery is almost as important as the content itself. Either it's supporting your core message or it's working against you. That's why channel selection is so important. There's no one right answer you have to find out for yourself. So, continuing the discussion from the last episode about making real connections, […]
Social Media Marketing: Making Real Connections (Episode 26)
The whole point of using a content strategy for social media is to make connections to build an audience and develop trust. Social media is an important part of that strategy, one of the Three Pillars of Online Branding. Social media is easy enough for anyone to use, but getting the nuances down is the […]