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The Digital Representation of You

Social Media Strategy: An Overview

Pinterest for Business: Are You Missing an Opportunity?

Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here’s a “starter strategy” to get you up and running and taking advantage of their new business-friendly features.

Using Social Media for Business: Strategies for Long-Term Success

How would you rate your use of social media for business? Has it been successful, or a waste of time? Whether you are just getting started with social media – or you’re in need of a reboot – here’s a collection of resources to help you focus your strategy and make better connections with your customers and prospects.

Instagram Stories vs. Snapchat for Business (Episode 62)

Part 8 of The Social Media Strategy Series A couple weeks ago, Instagram launched a new feature called Instagram Stories. It's a direct copy of Snapchat Stories. The differences in feature set are incredibly minute, but the differences in context are potentially very meaningful. There's been a lot written about this move by Zuckerberg & […]

Snapchat for Business: How to Nurture Your Audience (Episode 61)

Part 7 of The Social Media Strategy Series Should I be on Snapchat? It's one of the most frequent questions I get from small business owners. There's a lot of excitement about this new and unique platform with good reason. But a lot of it is just hype, too. So how can you make a […]

Snapchat for Business: How to Nurture Your Audience

“Should I be on Snapchat?” It’s one of the most frequent questions I get from small business owners. There’s a lot of excitement about this new and unique platform—and a lot of hype. Let’s look at the considerations so you can make a good decision for your business.

Instagram for Business: Brand Storytelling with Images (Episode 60)

Part 6 of The Social Media Strategy Series It's fun to create and share images. So it's easy to see why Instagram is one of the Web's most popular platforms. But under Facebook's ownership, Instagram is evolving quickly. What we're seeing is a series of strategic moves to make the platform much more brand-friendly. Perhaps […]

Instagram for Business: Brand Storytelling with Images

Instagram is evolving quickly, and becoming more and more business-friendly with analytics, ads, and more. But is Instagram right for your business? In Part 6 of the Social Media Strategy Series, I look at some of the factors to consider and offer some basic strategies to get started.

Respect Your Audience (Episode 59)

Your audience will come to you. Give them time. It’s not going to happen all at once, so be patient. Social media & blogging can be done in a pull fashion rather than aggressive, self-serving push tactics. Treat your audience with respect and let them make the decision when to buy from you. Given the opportunity […]

YouTube for Business: Where the World Goes to Learn (Episode 58)

Part 5 of The Social Media Strategy Series If you want to learn anything at all, you can almost certainly find a YouTube video showing you how to do it. Thousands of people have shared their particular expertise in the form of short instructional videos. People teach, and people learn. This simple exchange provides a […]

Google Plus for Business: Why It Still Matters (Episode 57)

Part 4 of The Social Media Strategy Series People think that Google Plus is dead. Another failed social network. But while it may not have turned out the way Google wanted it to, Google Plus is still an incredibly important part of any content strategy. And if you're not using it, you're missing out on an […]

Facebook for Business: Optimizing for Organic Reach (Episode 56)

Part 3 of The Social Media Strategy Series People think of Facebook as a social media platform. With 1.6 billion users, you could make a case that it's the social media platform. But in reality, Facebook is the natural evolution of network television it exists for the privilege of delivering targeted ads to us in between […]

Facebook for Business: Optimizing for Organic Reach

Just because today’s Facebook is an advertising platform doesn’t mean that it’s the only method to get success out of the platform. Let’s look at how Facebook’s algorithm works and how to optimize for as much “organic reach” as you can get – without paying for ads.

LinkedIn for Business: What the Microsoft Acquisition Means for You (Episode 55)

Part 2 of The Social Media Strategy Series This is the second episode of The Social Media Strategy Series, where I devote an episode to each of the major social platforms to help you decide whether or not they will be a good strategy for you and your business. In each episode, I cover the […]

LinkedIn for Business: Taking It to the Next Level

LinkedIn is the focus of this week’s episode of The Social Media Strategy Series. Are you getting the most out of the platform, or are you still treating it like an online resume? Now that LinkedIn is owned by Microsoft, should that change your strategy with the platform?

Twitter for Business: Is It Right For You? (Episode 54)

Part 1 of The Social Media Strategy Series Welcome to the first episode of The Social Media Strategy Series, where I devote an episode to each of the major platforms to help you decide whether or not they will be good for you and your particular business. Your business is unique, as is the audience […]