YouTube is still the best place to host your video content – it’s the Web’s second biggest search engine, second only to Google. You’ll be able to host the YouTube video right on your site, in a blog post (like this one!) or on a landing page. Anytime someone views that video, either on your site or directly in YouTube, you’ll get “credit” with Google, since Google owns You Tube. This increases your authority, and increases your overall search rankings. This is all good for business.
But if you’re running a Facebook Business Page (and you should be), then you’ll also want to post the same video to Facebook as well. Uploading video to Facebook directly will get you more views than simply posting a link to your video on YouTube. This is called “native video,” because the video is actually hosted on Facebook itself. Facebook’s algorithm favors native video, because their goal is to keep you on the platform – and not going to other sites.
Yes, it’s controlling – I don’t like it either. But when you’re using Facebook’s platform for distribution, they call the shots. And if your goal is to get your content seen, then you have to make concessions to the governing rules of their algorithms. Not only that, but with everything you do with your Web content – you have to make sure that it’s optimized. Otherwise, you’re as good as invisible.
Here’s a quick video walkthrough of using the Facebook video uploader properly, including:
- Posting to a Facebook business page
- Scheduling the post (if you want)
- Uploading a custom thumbnail, and
- How it appears in a user’s timeline – it will autoplay without sound