Writing a book is a huge undertaking. To make it more manageable, here’s how to use a blog as your first draft. Practicing in front of a live audience is not only good for your writing—it’s good for your business too.
Should Writing a Book Be a Part of Your Content Strategy?
Writing a book is not to be taken lightly. But it can be a fantastic strategy if it serves your business goals. Let’s look at the considerations to help you decide for yourself.
What the World Doesn’t Need (Episode 17)
How often do you hear this? The world doesn’t need another book about X. The world doesn’t need another product that does Y. The world doesn’t need a new app that does Z. Do we really want people to stop innovating? Because that's the sentiment in this toxic phrase. I want people to keep trying […]
You Haven’t Tried Everything
Saying that you’ve tried everything is a form of giving up. Don’t let yourself use that as an excuse or an easy out. The nuances matter, which means that you need to keep making small adjustments. Keep iterating. Find small successes where you can. Embrace the failures too, they are immensely valuable. The “culture of […]
Ideas vs. Execution (Episode 14)
Ideas are a dime a dozen, even the great ones. It’s what you do with those ideas that counts. And of course, the execution is always the difficult part. You start with a good set of assumptions. After all, you know your audience. You do your research to challenge some of those assumptions. You test […]
Who Can Benefit from Content Strategy? (Episode 2)
Every business uses content in some form or another. Think beyond the obvious things such as a blog or a press release. Your slogan or tag line? Content. Your Powerpoint pitch deck? Content. The last e-mail campaign that you sent out to your customers? Content. When you boil it down, every single contact with a […]