Content Marketing Archives - Page 2 of 13

Consider the Source: Extending the Scope of this Show

If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. To that end, I’m launching a new project called “Consider the Source” that audits the way we consume, share, and produce media.

Using a Podcast to Create an Audiobook

With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort.

Turning the Page

It feels like a chance to reset. How will that affect our media diet – what we consume, what we share, and what we produce?

Promoting and Syndicating Your Podcast

In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here’s how to get set up.

Setting Up and Launching Your Podcast

Launching a podcast is different than a blog. Here’s how to do a proper launch to take advantage of Apple’s “New & Noteworthy” category.

Scripting and Recording Your Podcast

Anyone can start a podcast. What would yours be like? Let’s take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software.

Podcasting as a Strategy for Writers

Podcasting offers the ability to create a virtual “rolling book tour” to find new readers and turn them into fans. It’s simple to set up and run this strategy, even if you’ve never worked with audio before. Here’s an overview.

Why Black Lives Matter Is Such a Powerful Slogan

Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It’s direct, efficient, and airtight as an assertion. Let’s unpack the phrase to understand why it works so well.

What Happens Tomorrow?

My hat’s off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same.

Don’t Take My Advice

You don’t need my help. You don’t need anyone’s help.

Empathy, Energy, and Ethics

A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job.

We Need Marketing More Than Ever

If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.

Refocusing When Focusing Is Difficult

After a hiatus, I relaunch Marketing Without the Marketing with a new format, new focus, and new flavor.

Creating Urgency: Online Store Strategy 201

Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here’s how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.

Employing Scarcity: Online Store Strategy 201

When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here’s a rundown of all the ways to use SCARCITY to up your conversion rates.

Making the Sale: Online Store Strategy 201

Your online store is the last and most important point in the customer’s journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments.

When to Use Facebook Ads: Social Strategy 201

There are two cases where it really makes sense to run a Facebook Ad. But it cannot be a standalone strategy. Let’s look at what needs to be set up before you start running ads or boosting posts, so that you don’t spend your money on useless “eyeballs.”

How to Support Small Businesses During the Coronavirus Crisis

Many of our favorite small businesses will not survive the pandemic. Now is the time to help our friends and neighbors who run small businesses, or we may lose them forever. Here are a few things we can do to help them weather the storm.