How often do you hear this? The world doesn’t need another book about X. The world doesn’t need another product that does Y. The world doesn’t need a new app that does Z. Do we really want people to stop innovating? Because that's the sentiment in this toxic phrase. I want people to keep trying […]
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You Haven’t Tried Everything
Saying that you’ve tried everything is a form of giving up. Don’t let yourself use that as an excuse or an easy out. The nuances matter, which means that you need to keep making small adjustments. Keep iterating. Find small successes where you can. Embrace the failures too, they are immensely valuable. The “culture of […]
Ideas vs. Execution (Episode 14)
Ideas are a dime a dozen, even the great ones. It’s what you do with those ideas that counts. And of course, the execution is always the difficult part. You start with a good set of assumptions. After all, you know your audience. You do your research to challenge some of those assumptions. You test […]
New Online Workshop: Grow Your Business with Content Marketing
Join me in a 3-day online workshop designed to help small business owners develop an online presence and start finding and connecting with customers. We’ll cover the basics of content marketing so that you can start making an impact on your own business immediately.
Who Can Benefit from Content Strategy? (Episode 2)
Every business uses content in some form or another. Think beyond the obvious things such as a blog or a press release. Your slogan or tag line? Content. Your Powerpoint pitch deck? Content. The last e-mail campaign that you sent out to your customers? Content. When you boil it down, every single contact with a […]
New Podcast Series: Marketing without the Marketing
How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use Content Marketing to create connections and build the trust of your audience. Hosted by Michael Boezi, Content Strategist at Control Mouse Media https://controlmousemedia.com.