The more you know your customer, the better. That can be in face-to-face interactions, or as Starbucks is showing, through individualized data. Here’s a look at the innovations of the new Starbucks Star Rewards Program – and how you can apply the lessons to your own business.
Content Strategy in the Modern Media Landscape
In the new media ecosystem, my belief is that the best stuff rises to the top. Why? Because what people value, people share. And it’s the only way that small players can see their message travel. Is your content strategy optimized for the Modern Media Landscape?
Using Social Media for Business: Strategies for Long-Term Success
How would you rate your use of social media for business? Has it been successful, or a waste of time? Whether you are just getting started with social media – or you’re in need of a reboot – here’s a collection of resources to help you focus your strategy and make better connections with your customers and prospects.
Phase 2 of the Resistance to Social Media
Are you going through the motions when it comes to social media? How do you expect to get good results without a genuine, concerted effort? This is what I call Phase 2 of the Resistance to Social Media, and here’s what you can do to move past it.
Phase 1 of the Resistance to Social Media
Could your business be getting more out of social media? What’s holding you back? In my view, there are two phases of resistance to social media in particular, and content marketing in general. Let’s look at Phase 1, and what you can do to overcome it.
Content Marketing vs. Content Strategy
Content marketing is only one facet of a complete content strategy. To get the most out of your efforts, you need to have a clearly definable and measurable set of goals. Like anything in business, the planning process is an important component of your success.
Why is Content Marketing Important for Your Business?
Content marketing is no longer seen as an “extra” activity, but as an essential way to connect with potential customers to build enough trust to lead to a sale. But are you getting the most out of your efforts?
How the Consolidation of Media Affects Your Content Strategy
At this year’s DLD Conference, Dr. Scott Galloway (NYU Stern School of Business) describes in great detail the massive media shift that has the potential and power to destroy any business that doesn’t know—and play by—the New Rules. Is your content strategy in line with Google, Facebook, Apple, and Amazon? Let’s take a look.
New Online Workshop: Grow Your Business with Content Marketing
Join me in a 3-day online workshop designed to help small business owners develop an online presence and start finding and connecting with customers. We’ll cover the basics of content marketing so that you can start making an impact on your own business immediately.
New Podcast Series: Marketing without the Marketing
How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use Content Marketing to create connections and build the trust of your audience. Hosted by Michael Boezi, Content Strategist at Control Mouse Media https://controlmousemedia.com.