Michael Boezi, Author at Control Mouse Media

Social Media Marketing: 4 Strategies for Channel Selection (Episode 52)

Building an audience is difficult work, and you don't want to create any extra friction. So what can you do to not have it be a huge burden on the organization? If the outcomes outweigh the time spent, then you'll feel like it's worth it. But if you feel like the process is heavy, then […]

Social Media Marketing: 4 Strategies for Channel Selection

Getting the most out of your social media marketing efforts starts with channel selection. In this episode, let’s look at my four basic criteria for picking the right channels for your business.

It’s Not Content Strategy Without Planning (Episode 51)

Many people focus on the marketing side of content strategy, which makes sense. It's a means to an outcome. The goal is usually to enhance, or even replace, traditional marketing efforts. But with a good content strategy, you are doing much more than just driving awareness. It's about creating a reusable business asset. It's about […]

It’s Not Content Strategy Without Planning

The goal of content strategy is to do much more than drive awareness. It’s about creating a narrative and making sure that all of your content is contributing to that narrative. It’s also about planning smart so that you can actually create your content with that in mind.

Episode 50: How to Get to 50 Episodes of Your Podcast

If you've been thinking about starting a podcast, there are a lot of good resources out there to help you. The best one is undoubtedly is The Showrunner by Jerod Morris and Jonny Nastor a podcast about podcasting. I've learned a lot from both of them, and I thought I'd pay it forward by sharing […]

Episode 50: How to Get to 50 Episodes

In celebration of my 50th episode, I’d like help those of you who are thinking of launching your own podcast. This episode serves as an overview of my experience so far. I share a quick timeline of my launch plan, stats and rankings, strategies and tactics, and successes and failures. Hope that it helps you!

How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan (Episode 49)

Whether you're an employer or employee, the world of work is changing. Whether you want to start a business or contribute to a business, it helps to understand the ways in which people are working differently, and how the relationship between people and companies is changing. That's why I invited Katy Tynan to the show this […]

How to Find Your Superpower and Focus on the Right Stuff: Interview with Katy Tynan

The world of work is changing quickly. It doesn’t matter if you’re an employer or employee, starting your own business, or freelancing. Everything’s different, from the way we work to our expectations of what work should be. Katy Tynan talks about the trends and how they will affect your career.

Taking Your Social Media Strategy Seriously (Episode 48)

There are no shortcuts in building an audience. Forging deep connections with your customers take real effort. To me, that effort is worth it. Most business owners would probably agree that good relationships and trust lead to more customer conversions. We nurture those relationships in a variety of ways in person, on the phone, email, […]

Taking Your Social Media Strategy Seriously

If you’re still deriding social media as a shallow waste of time, it’s time to get with it. Other businesses are getting a lot out of it, forming real relationships with real customers. Are you leaving this opportunity to your competitors, or is it time to start taking your strategy seriously?

Me as a Customer (One Tough Customer)

In the last episode (You as a Customer), I asked you to look at how you behave as a consumer your evaluation process, your criteria, and your buying process. It’s a good exercise to sit on the “other side of the table” so that you can have empathy for your customers. It helps you construct and present the right […]

Me as a Customer

Today’s consumers are savvy. Before a purchase, they’re going to research you, read reviews, and ask their friends about you. They’re going to make determinations about you – even before the first “touch.” Are you set up to influence the process? Let’s take a look.

You as a Customer (Turning the Tables)

How do you behave as a consumer? What's your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers. In working with clients and in my own business I find that a regular reminder about empathy […]

You as a Customer

How do you behave as a consumer? What’s your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.

Converting Your Customers Into Advocates

Word-of-mouth marketing can happen on its own, but you don’t want to leave it to chance. Here’s how to make your customers are a part of your overall content strategy.

Getting Your Customers Involved

It’s a missed opportunity if you don’t give your customers a seat at the table early on. First, if the customer has no effect on product development, you’ll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right.

Picking the Right Customers

Not all customers are created equal. There are some that your business can’t live without, and there are others who are more trouble than they’re worth. Are you selecting the right customers—the one who provide more value than they extract?

Finding Your First Customer

There’s no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards the singular goal of earning your first customer.

How Content Strategy Makes You More Efficient

Small business owners are extremely busy, so one of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time in the process.

How the Consolidation of Media Affects Your Content Strategy

At this year’s DLD Conference, Dr. Scott Galloway (NYU Stern School of Business) describes in great detail the massive media shift that has the potential and power to destroy any business that doesn’t know—and play by—the New Rules. Is your content strategy in line with Google, Facebook, Apple, and Amazon? Let’s take a look.