I just migrated this site to a new server – please pardon any anomalies during construction.

Additional menu

Control Mouse Media

The Digital Representation of You

Word-of-Mouth Marketing

Word-of-Mouth Marketing

How to Market Your Book: A Complete Strategy in 5 Stages

Today’s successful writers are entrepreneurs. While this may seem intimidating at first, the good news is that building a business around your writing doesn’t have to happen all at once. It can be built little by little, in stages. Here’s a blueprint to get your content strategy in order, connect with the right people, and form a supportive community.

Growing Your Audience: Taking Your Talent to the Next Level

The best way to showcase your talent is by activating word-of-mouth marketing. Your message will travel further and faster in the hands of others. Growing your audience is not a passive process though. It requires a strategy, one that can seem counterintuitive at first glance.

The New Business Mindset

Why does business need to be a ruthless, zero-sum game? It doesn’t. You can still be successful by being nice – and in point of fact, I think that you can be even more successful if you unlearn some of the awful lessons that the corporate world teaches.

The New Marketing and Sales

Ethical marketing is not an oxymoron. Respectful, soft-touch marketing not only feels better, but in light of today’s consumer behavior, it’s also more effective too. But it requires a mindset shift, and that we unlearn some of the “conventional wisdom” about marketing.

How to Make Money Writing

Today’s writers are empowered in ways that were simply not possible in years past. The writers who know how to take advantage of the new strategies and tools are reaching readers directly and charting new paths to success. Here’s an overview of the strategies and skills you’ll need to work towards financial freedom as a writer.