Podcast Archive Archives - Page 7 of 11

Repurposing Content: The Downstream Method

If you’re not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this week’s episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.

Repurposing Content: The Upstream Method

Have you ever thought about writing a book, but can’t find the time? In this week’s episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it.

Repurposing Content Across Different Contexts

Marketing is getting highly personalized. Each channel is its own community, which means that one “message” won’t cut it anymore. Let’s look at the ways this affects how you repurpose content across different channels, in different contexts.

Repurposing Content Is a Part of Any Content Strategy

Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time – while building a set of content as a business asset.

Picking Better Models for Your Business

In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it’s time to stop setting impossible standards. Here’s one small change in perspective that can shorten your goal horizon.

How to Make Your Content More Shareable

Time for a gut check. You’re producing content, you’re sharing on social. But stop and ask yourself as objectively as you can: Is your content good enough that YOU would share it (if it wasn’t your own)? Let’s look at why and how people share, so that it can inform your content strategy.

How to Syndicate Content Safely on Medium

Have you been reposting your blog content on Medium? It’s a great way to extend your reach, and with Medium’s new “Import a Story” feature, it’s incredibly easy – and 100% safe for SEO. In this week’s episode, I give a quick overview of how to incorporate this into your content strategy.

The Four Principles of Teaching Your Customers

Do you like to be sold to? I don’t. “Push marketing” can only generate awareness. While awareness is important, it’s only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.

Producing Content to Educate Your Customers

When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content strategy, can you think like a teacher?

The Social Media Strategy Series: Wrap-Up

Social media for business is more than just Facebook, LinkedIn, and Twitter. In the season finale of “Marketing Without the Marketing,” I give a top-level blueprint of a cohesive social media strategy that maximizes impact and efficiency.

Know Your Customer: Using Data-Driven Marketing

Data-driven marketing is becoming a must-have, even for small businesses. Here’s a brief case study of the Starbucks Star Rewards Program – and how to apply the lessons to your own business.

LinkedIn Pulse for Business: Baseline Strategies for Personal Branding

While LinkedIn Pulse is a low-commitment way to get started with blogging for business, you really need a strategy to get the most out of it. Here are two distinct game plans for you to consider: Which one is worth the time investment?

You Only Have to Tell Me One Lie

In your marketing, does what you say about yourself match what your customers say about you? If it doesn’t, you may have a trust problem – and you may not get a second chance to repair the damage.

Periscope for Business: Using Live Video as a Marketing Strategy

Have you tried using Periscope for business – or any other live video app? There are a lot of advantages for brands, and companies are getting really creative with it. Let’s have a look at whether or not live video will be a good strategy for you and your business.

Facebook Groups for Business: A New Approach to Marketing

With organic reach down to 9% or lower, Facebook has become purely a pay-to-play platform for businesses. Facebook Groups are the exception, and may be one of the most powerful marketing tools available. Here’s my strategy for how to build and nurture an audience of super-fans.

Twitter Ads for Business: An Underrated Marketing Strategy

Social media is a great starting point to drive awareness of your business, but let’s face it – there’s a ton of noise out there. One strategy that can help: Twitter Ads. If you haven’t tried ads yet as a part of your content strategy, here’s a quick guide to getting started.

Repurposing Content: The Upstream Method

Repurposing Content Across Different Contexts

Repurposing Content Is a Part of Any Content Strategy

Picking Better Models for Your Business

How to Make Your Content More Shareable

How to Syndicate Content Safely on Medium

The Four Principles of Teaching Your Customers

Producing Content to Educate Your Customers

Know Your Customer: Using Data-Driven Marketing

You Only Have to Tell Me One Lie

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