Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here’s a “starter strategy” to get you up and running and taking advantage of their new business-friendly features.
Instagram Stories vs. Snapchat for Business
Instagram and Snapchat are each powerful social platforms that can help you construct a visual narrative around you or your business. But each have specific limitations as well. Here’s a quick comparison so you can make a decision for your business.
Snapchat for Business: How to Nurture Your Audience
“Should I be on Snapchat?” It’s one of the most frequent questions I get from small business owners. There’s a lot of excitement about this new and unique platform—and a lot of hype. Let’s look at the considerations so you can make a good decision for your business.
Instagram for Business: Brand Storytelling with Images
Instagram is evolving quickly, and becoming more and more business-friendly with analytics, ads, and more. But is Instagram right for your business? In Part 6 of the Social Media Strategy Series, I look at some of the factors to consider and offer some basic strategies to get started.
YouTube for Business: Where the World Goes to Learn
YouTube is still the king of video, despite powerful challenges from Facebook and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.
Facebook for Business: Optimizing for Organic Reach
Just because today’s Facebook is an advertising platform doesn’t mean that it’s the only method to get success out of the platform. Let’s look at how Facebook’s algorithm works and how to optimize for as much “organic reach” as you can get – without paying for ads.
LinkedIn for Business: Taking It to the Next Level
LinkedIn is the focus of this week’s episode of The Social Media Strategy Series. Are you getting the most out of the platform, or are you still treating it like an online resume? Now that LinkedIn is owned by Microsoft, should that change your strategy with the platform?
Twitter for Business: Is It Right For You?
Is Twitter right for your business? Only you can decide whether or not it’s worth the effort. But to help you make a good business decision, here’s a rundown of the strategies that I use as a part of my own content strategy.
Me as a Customer
Today’s consumers are savvy. Before a purchase, they’re going to research you, read reviews, and ask their friends about you. They’re going to make determinations about you – even before the first “touch.” Are you set up to influence the process? Let’s take a look.
You as a Customer
How do you behave as a consumer? What’s your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.
How to Get Publicity and Other Media Coverage: Interview with Chris Well (Episode 37)
The great thing about content marketing is that it has allowed people to do their own marketing. You can develop your own voice and reach your audience directly. Having a fully developed content strategy involves more than just content marketing, though. Sometimes you'll want to employ traditional channel marketing as a part of your overall […]
How to Get Past Writer’s Block
If you’re running a business, you don’t have the luxury to succumb to writer’s block. Your content strategy depends on consistency, so you need to keep things moving. Here are a couple strategies that I employ, and I hope they will work for you too.
Getting Started on Your Book Project
Any book project is a daunting task. It’s simply too much to comprehend all at once. Here’s how to assess and organize the content you have, make some key decisions, and actually get the process started.
Things to Consider Before Starting Your Book Project
Writing a book is a huge undertaking. To make it more manageable, here’s how to use a blog as your first draft. Practicing in front of a live audience is not only good for your writing—it’s good for your business too.
Should Writing a Book Be a Part of Your Content Strategy?
Writing a book is not to be taken lightly. But it can be a fantastic strategy if it serves your business goals. Let’s look at the considerations to help you decide for yourself.