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What's in the course?

Search Engine Optimization (SEO) is critical for any small business. When people are looking for your business online, you want to give them the best chance of finding you. If you're not in line with Google's rules, you're all but invisible.

The challenge is that there are over 200 ranking factors that contribute to page authority, and the rules change all the time. Ouch. 

But it doesn't have to be complicated. My view is that SEO is about good writing, not about the tech. Yes, you need to have a strategy and know where everything goes. But I can teach you the basics that will make an immediate difference to your business. This online course is structured for the layperson, so that you can get into good habits when you're publishing content.