It feels good to celebrate, with good reason. But record turnout revealed something about the coming challenges we face as a culture.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing is about creating the Digital Representation of You. We don't want it to feel like "marketing," though. Respectful, ethical marketing strategies are more effective – and more in tune with what today's consumers expect of us.
Listen in: Apple Podcasts | Spotify | Stitcher | Overcast | Breaker | Pocket Casts | Google
What Happens Tomorrow?
My hat’s off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same.
Don’t Take My Advice
You don’t need my help. You don’t need anyone’s help.
Empathy, Energy, and Ethics
A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job.
We Need Marketing More Than Ever
If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.
Refocusing When Focusing Is Difficult
After a hiatus, I relaunch Marketing Without the Marketing with a new format, new focus, and new flavor.
Closing Up Shop
175 episodes is a long run. With all that’s going on, it’s safe to say that someone other than me should have the microphone. So I’ll be closing up shop for awhile. Here’s my reasoning, and a look into the foggy future.
Creating Urgency: Online Store Strategy 201
Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here’s how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.
Employing Scarcity: Online Store Strategy 201
When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here’s a rundown of all the ways to use SCARCITY to up your conversion rates.
Making the Sale: Online Store Strategy 201
Your online store is the last and most important point in the customer’s journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments.
When to Use Facebook Ads: Social Strategy 201
There are two cases where it really makes sense to run a Facebook Ad. But it cannot be a standalone strategy. Let’s look at what needs to be set up before you start running ads or boosting posts, so that you don’t spend your money on useless “eyeballs.”
How to Support Small Businesses During the Coronavirus Crisis
Many of our favorite small businesses will not survive the pandemic. Now is the time to help our friends and neighbors who run small businesses, or we may lose them forever. Here are a few things we can do to help them weather the storm.