You don’t need my help. You don’t need anyone’s help.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing is about creating the Digital Representation of You. We don't want it to feel like "marketing," though. Respectful, ethical marketing strategies are more effective – and more in tune with what today's consumers expect of us.
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Empathy, Energy, and Ethics
A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job.
We Need Marketing More Than Ever
If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection.
Refocusing When Focusing Is Difficult
After a hiatus, I relaunch Marketing Without the Marketing with a new format, new focus, and new flavor.
Closing Up Shop
175 episodes is a long run. With all that’s going on, it’s safe to say that someone other than me should have the microphone. So I’ll be closing up shop for awhile. Here’s my reasoning, and a look into the foggy future.
Creating Urgency: Online Store Strategy 201
Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here’s how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.
Employing Scarcity: Online Store Strategy 201
When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here’s a rundown of all the ways to use SCARCITY to up your conversion rates.
Making the Sale: Online Store Strategy 201
Your online store is the last and most important point in the customer’s journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments.
When to Use Facebook Ads: Social Strategy 201
There are two cases where it really makes sense to run a Facebook Ad. But it cannot be a standalone strategy. Let’s look at what needs to be set up before you start running ads or boosting posts, so that you don’t spend your money on useless “eyeballs.”
How to Support Small Businesses During the Coronavirus Crisis
Many of our favorite small businesses will not survive the pandemic. Now is the time to help our friends and neighbors who run small businesses, or we may lose them forever. Here are a few things we can do to help them weather the storm.
How Small Businesses Can Survive the Coronavirus Crisis
The pandemic is having a huge impact on small businesses, including my own. Here are a few specific strategies to weather a prolonged downturn, and an offer to use what expertise and experience I have to help you directly, one-to-one, for free.
Small Groups vs. Large Followings: Social Strategy 201
In Episode 168, I question the concept of getting a large social media following. Large numbers of “eyeballs” often don’t do us much good compared to the tight connections of smaller groups to cultivate an ardent community of supporters.