The new season kicks off with a reset to zero! Let’s look at how creativity and business go together, and how you can rethink your own approach to your current project, job, or business.
Podcast: Marketing Without the Marketing | Michael Boezi
Listen in: Apple Podcasts | Spotify | Stitcher | Overcast | Pocket Casts | Google Play | Anchor
Marketing doesn't have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of today's consumers anyway. No fluff – just real practitioner strategies from someone who uses these soft-touch marketing techniques every day in serving clients.
If you are new to the show, here's where to start:
- Creativity Is a Business Imperative – the storytellers and artists will win.
- Soft-Touch Marketing Is More Respectful – we can be ethical and effective.
- Why Marketing Without the Marketing? – with a "starter pack" playlist.
Here are the latest episodes below – I invite you to subscribe and I'll send you a quick email when new episodes publish.
Charting Your Own Path
The challenges you face in starting a business are different than any other thing you’ll do in your career. Episode 131 is a summary of my 10-part series about the early days of my small business – my strategies, successes, and mistakes – so that you have somewhat of a roadmap in your own journey.
Productizing Your Knowledge
If your business involves teaching or training, then you are in a good position to create “knowledge products” out of your expertise. Whether you sell these “outputs” or use them for customer acquisition, a little planning up front can help you work towards something bigger in your content strategy.
Building Your Email List
Email is your conversion instrument. It’s 40 times more effective than social media in this regard, so building your email list is one of the most important things you can do for your business. It pays to get started early, with a plan for segmentation and some simple automation as well.
Producing a Podcast: Pros and Cons
Have you ever thought about starting a podcast? It’s a great marketing tool, which is why I’m a big proponent of podcasting. Let’s take a look at the criteria for deciding whether or not it could be a good strategy for your business in particular.
Creating Effective Cornerstone Content
Cornerstone content supercharges your efficiency. It not only carries some the sales load, but it’s good for SEO too. With a little investment of time up front, it can pay dividends for years to come. Let’s look at why cornerstone content is so important, what it can do for your business, and a simple guide for how to get started.
GDPR and Email Marketing: A Simple Set-Up Guide
What is GDPR and how does it affect email marketing lists? Here’s an overview, with a practical way to be GDPR-compliant but not have to lose all of your subscribers. If you haven’t done this already, it’s not too late – but it’s time to take action so that you avoid a potential claim (and hefty fines).
Making the Fear Disappear
We all start out scared. But in order to be successful, you have to learn how to quiet the voice of fear in your head. It takes time, but making the fear disappear puts you in a position of power. You make better decisions, attract better customers, and produce better outcomes.
Surviving the First Few Months of a New Business
In the early days of a new business, structure is critical. Otherwise, how can you be sure that you are spending time on the right things – and that you are building something that your customers want? Episode 124 is about testing your initial assumptions to make sure you’re on the right track.
Why Pinterest Is on the Rise
Pinterest is often overlooked for business purposes. That’s a shame. Because Pinterest functions more like a “personal utility,” there’s potentially more alignment between a consumer’s goals and your business solution. Wouldn’t it be nice to have your message welcomed instead of avoided?
Finding Mentors and Models
What makes a great mentor, and more importantly, how do you know who will be the best mentor for you in particular? Here’s a rundown of the key things to look for – and key things to avoid.
Day 1 of Your New Business
The sooner you start interacting with and learning about your audience, the better. This starts on Day 1 of your new business – it’s too important to let it wait. A side benefit is that it gives you a system and structure for creating worthwhile content to serve your audience. Let’s take a look at exactly how to do that.
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