People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing is about creating the Digital Representation of You. We don't want it to feel like "marketing," though. Respectful, ethical marketing strategies are more effective – and more in tune with what today's consumers expect of us.
There’s one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test.
How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression?
Your “media fit” is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what’s the best platform for you and your brand?
Speaking with clarity and empathy works. Here’s a great example of that: How Jessica Valenti changed my mind about cancel culture.
If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. To that end, I’m launching a new project called “Consider the Source” that audits the way we consume, share, and produce media.
With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort.
It feels like a chance to reset. How will that affect our media diet – what we consume, what we share, and what we produce?
In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here’s how to get set up.
Launching a podcast is different than a blog. Here’s how to do a proper launch to take advantage of Apple’s “New & Noteworthy” category.
Anyone can start a podcast. What would yours be like? Let’s take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software.
Podcasting offers the ability to create a virtual “rolling book tour” to find new readers and turn them into fans. It’s simple to set up and run this strategy, even if you’ve never worked with audio before. Here’s an overview.