For content marketing to be effective, you need two things: 1) a strategy; and 2) a set of tactics to execute the strategy. Here’s how to make sure that they are working together in service of your business goals.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing is about creating the Digital Representation of You. We don't want it to feel like "marketing," though. Respectful, ethical marketing strategies are more effective – and more in tune with what today's consumers expect of us.
Listen in: Apple Podcasts | Spotify | Stitcher | Overcast | Breaker | Pocket Casts | Google
The 3 Types of Content Every Small Business Needs
Any content strategy involves three types of content. The first two are about you and your business, but the third one is your true upside, because it’s about a relationship between you and your customer. The trick is to get all three types of content working together towards your business goals.
Is Content Marketing Right for Your Business?
Content marketing take a lot of time and effort, so you want to be sure that it’s a good investment. In the seventh episode of “Marketing without the Marketing,” Michael Boezi talks about how to determine whether or not your business is likely to benefit from content marketing.
How Your Audience Creates More Audience
In the sixth episode of “Marketing without the Marketing,” Michael Boezi talks about how you should abandon self-promotion and motivate your audience to bring you more audience.
The Three Core Elements of Content Marketing
In the fifth episode of “Marketing without the Marketing,” Michael Boezi talks about consistency, persistence, and patience—the three “core elements” of content marketing.
Building the Foundation of Your Content Strategy
In the fourth episode of “Marketing without the Marketing,” Michael Boezi talks about how to establish an online presence with The Three Pillars of Online Branding: Web, blog, and social.
Why Content Marketing is Your Only Choice
In the third episode of “Marketing without the Marketing,” Michael Boezi talks about how to cut the marketing speak and get better results using a content strategy instead.
Who Can Benefit from Content Strategy?
In the second episode of “Marketing without the Marketing,” Michael Boezi looks at his two audiences and the only metric that matters when measuring the effectiveness of your content strategy.
Introduction to Content Strategy
In the first episode of “Marketing without the Marketing,” Michael Boezi gets into the basics of content strategy for building an audience.