Looking back at the first 30 episodes of this podcast, I have an epiphany about what content marketing is really about. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.
Podcast: Marketing Without the Marketing | Michael Boezi
Marketing is about creating the Digital Representation of You. We don't want it to feel like "marketing," though. Respectful, ethical marketing strategies are more effective – and more in tune with what today's consumers expect of us.
Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.
Articulating your solution in your customers’ own language is a much more powerful way to connect than just throwing me-first marketing-speak at them. First, you have to know your audience.
Building an audience is difficult. But the rules have changed, and they are in your favor now. In this episode, I make a case for why your business needs a cohesive content strategy.
You can’t have content marketing take over your life – you just need it to deliver meaningful results for you and your business. Here’s how to focus on the one or two social media channels that will yield the best results for you.
Social media is easy enough for anyone to use, but getting the nuances down is the challenging part. Once you get it, you’ll be building awareness, attracting the right people, and engaging in valuable discussions.
This week’s episode gives an overview of how to optimize your post image, post title, and post meta so that people are more likely to click on the links you share.
Building trust is the ultimate goal of content marketing. Here’s how to move up the “payment scale,” from attention to advocacy to earning—and keeping—a loyal customer.
Just like in traditional selling, you can’t just march in unannounced and ask for the sale. You have to do the work and prove yourself first. Content marketing is no different.
Building an audience is difficult, which is why it’s so valuable. Organic growth takes time, but if you are willing to do the work, you can create perhaps your most valuable business asset.
If you’re running a business, you don’t have the luxury to succumb to writer’s block. Your content strategy depends on consistency, so you need to keep things moving. Here are a couple strategies that I employ, and I hope they will work for you too.
Any book project is a daunting task. It’s simply too much to comprehend all at once. Here’s how to assess and organize the content you have, make some key decisions, and actually get the process started.