What’s the ROI of content marketing? Measuring awareness is easy, but measuring trust is not. Awareness alone won’t do it for you though, and your message won’t travel without trust. So if content marketing is going to work for you, don’t start with the ROI question.
Podcast: Marketing Without the Marketing | Michael Boezi
If you are new to the show, here's where to start:
- Creativity Is a Business Imperative – the storytellers and artists will win.
- Soft-Touch Marketing Is More Respectful – we can be ethical and effective.
- Why Marketing Without the Marketing? – with a "starter pack" playlist.
Make a promise to your audience. Then consistently deliver on that promise. That’s content marketing, in a nutshell. Building authority, credibility, and most importantly, earning the right to ask for the sale down the road.
Small business owners are strapped for time, which is why a little optimization can make a huge impact. On today’s episode, Michael Boezi interviews Todd Meisler, a marketing optimization specialist, about the steps you can take to optimize your marketing processes.
Content strategy can make you a lot more efficient if you treat your content as a business asset. With a little strategic planning up front, your content can be a renewable resource—an investment rather than a cost.
For content marketing to be effective, you need two things: 1) a strategy; and 2) a set of tactics to execute the strategy. Here’s how to make sure that they are working together in service of your business goals.
Any content strategy involves three types of content. The first two are about you and your business, but the third one is your true upside, because it’s about a relationship between you and your customer. The trick is to get all three types of content working together towards your business goals.
Content marketing take a lot of time and effort, so you want to be sure that it’s a good investment. In the seventh episode of “Marketing without the Marketing,” Michael Boezi talks about how to determine whether or not your business is likely to benefit from content marketing.
In the sixth episode of “Marketing without the Marketing,” Michael Boezi talks about how you should abandon self-promotion and motivate your audience to bring you more audience.
In the fifth episode of “Marketing without the Marketing,” Michael Boezi talks about consistency, persistence, and patience—the three “core elements” of content marketing.
In the fourth episode of “Marketing without the Marketing,” Michael Boezi talks about how to establish an online presence with The Three Pillars of Online Branding: Web, blog, and social.
In the third episode of “Marketing without the Marketing,” Michael Boezi talks about how to cut the marketing speak and get better results using a content strategy instead.
In the second episode of “Marketing without the Marketing,” Michael Boezi looks at his two audiences and the only metric that matters when measuring the effectiveness of your content strategy.