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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Podcasting: A Strategy for Writers

COVID-19 has forced us to get more serious about our online presence. Without the ability to gather in person as easily, we need to focus on creating new opportunities in the digital realm. Podcasting offers the ability to create a virtual "rolling book tour" to 1) find new readers and 2) create fans of you and your work. It's simple to set up and run this strategy, even if you've never worked with audio before. Start from the bottom to begin the series. 

Using a Podcast to Create an Audiobook

With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort.

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Tagged with: Authors, Podcasting, Podcasting for Writers

Promoting and Syndicating Your Podcast

In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here’s how to get set up.

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Setting Up and Launching Your Podcast

Launching a podcast is different than a blog. Here’s how to do a proper launch to take advantage of Apple’s “New & Noteworthy” category.

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Scripting and Recording Your Podcast

Anyone can start a podcast. What would yours be like? Let’s take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software.

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Podcasting as a Strategy for Writers

Podcasting offers the ability to create a virtual “rolling book tour” to find new readers and turn them into fans. It’s simple to set up and run this strategy, even if you’ve never worked with audio before. Here’s an overview.

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Tagged with: Authors, Podcasting, Podcasting for Writers

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