It’s now OK to syndicate content from your blog to Medium. The folks at Medium have made this process very easy, with no cut-and-paste, no excerpting, and no editing needed.
Most importantly, it’s completely safe – with no SEO penalty. The syndicated Medium post is not treated as duplicate content, because it’s automatically coded properly.
This is a strategy that is simple to implement, and may help extend your reach. In this episode, I walk you through how to do it.
Listen to the episode here or subscribe in iTunes.
Show Notes
Here are links to the articles I mentioned in the episode:
Last week’s episode was about syndicating content on your blog in general: Content Syndication: Safe SEO Practices for Your Blog. Refer to the show notes if you want more info about using the “rel=canonical” tag properly.
Here’s the episode on using Medium for Business, which was recorded before this new feature of Medium was introduced. LinkedIn Pulse is more popular for business blogging, though it’s a much inferior publishing platform.
I also mentioned that platform that I use to host this podcast – and my business site in general. It’s called the Rainmaker platform, and I highly recommend it. Here’s my affiliate link if you’d like to get a free trial.
I’m going to be talking more about repurposing content. It’s a strategy I favor because it makes you much more efficient. Here’s my episode on why that’s that case: Content Strategy Makes You More Efficient.
Lastly, here’s where you can find me on Medium: http://medium.com/@mboezi. You’ll see that I use it for a mix of business-related things and general interest.
Example of How to Syndicate Content from Your Blog to Medium
So you can see it in action, here’s an example of my own content syndication:
- Here’s the original blog post: Taking a Stand Against Deceptive Marketing Tactics (here on this site)
- And the same post, syndicated on Medium: Taking a Stand Against Deceptive Marketing Tactics
Nice way to explain with your own example. Thanks for sharing this information.
Hi Michael,
Loved the way you explained these things.
Thanks for sharing.
Does this still work in 2022?
Yes and no. Yes in that it’s functionally still super easy (and SEO safe). But Medium is now flooded with a lot more low-value content in the “normal” lifecycle of any platform. So the impact of this strategy is less now. But it’s still a good strategy given that it’s only ancillary effort on top of what you’re already doing. The only thing I’d add now is to ALSO syndicate to Substack – best to wait about one week for crawlers to establish the canonical post though.