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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Introduction: Content Strategy Basics

Creating a business relies on making connections. As a small business, that connection happens around the content you produce. This is why a content strategy is so important – you want to have all your content working together in support of your business goals.

You can’t just start posting with no strategy, and you can’t just rely on your product to sell itself. Today’s consumers have higher expectations and they expect for you to be involved – even before they are customers.

This mini-course serves as a brief overview of content strategy – the principles and practices that I use in serving my small business clients. I offer this course for free because I believe that the world is a better place when small businesses succeed.

There is also a set of free downloads that come with this course – register here to get access to all my templates, checklists, and planners to use in your own content strategy.

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For Further Help

  • Podcast & blog: Content strategy for small business owners of all types, including writers, musicians, and other creatives.
  • Online course: Content Marketing for Creatives goes deeper into content strategy, with 42 video lessons of guided instruction.
  • One-on-one training: Reach out if you want to schedule a strategy session or get started here:

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If you are enjoying this free course, please consider supporting my efforts on Patreon.

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Learn the basics of content strategy for small business in this free online course from Michael Boezi, Owner and Managing Director of Control Mouse Media, LLC.

Course Outline:

  • Content Strategy Basics: An Overview
    • Introduction: Content Strategy Basics
    • Why Is Content Marketing Important for Your Business?
    • Content Marketing vs. Content Strategy
    • Content Strategy in the Modern Media Landscape
    • Build Your Content Strategy with These Four Essential Platforms
    • How to Unlock the Power of Content Marketing
    • How to Achieve Organic Business Growth
    • 3 Keys to a Successful Content Marketing Strategy
    • Conclusion: Your Content Strategy

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I offer this course (and others) for free. If you are able, fuel my efforts with a cup of coffee!

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