Creating a business relies on making connections. As a small business, that connection happens around the content you produce. This is why a content strategy is so important – you want to have all your content working together in support of your business goals.
You can’t just start posting with no strategy, and you can’t just rely on your product to sell itself. Today’s consumers have higher expectations and they expect for you to be involved – even before they are customers.
This mini-course serves as a brief overview of content strategy – the principles and practices that I use in serving my small business clients. I offer this course for free because I believe that the world is a better place when small businesses succeed.
There is also a set of free downloads that come with this course – register here to get access to all my templates, checklists, and planners to use in your own content strategy.
For Further Help
- Podcast & blog: Content strategy for small business owners of all types, including writers, musicians, and other creatives.
- Online course: Content Marketing for Creatives goes deeper into content strategy, with 42 video lessons of guided instruction.
- One-on-one training: Reach out if you want to schedule a strategy session or get started here: