This free online course introduces you to the principles and practices of using content to find and connect with an audience, build trust, and ultimately, earn paying customers.
It’s for small business owners of all types, including solo entrepreneurs, freelancers, writers, musicians, and other creatives.
What’s in the course?
The complete course outline is below, click any module to get started.
The course content is open to the public – you do not need to register. I believe in small business, which is why I offer this course for free. I sincerely hope that it helps you!
Why Is Content Marketing Important for Your Business?
Content Marketing vs. Content Strategy
Content Strategy in the Modern Media Landscape
Build Your Content Strategy with These Four Essential Platforms
How to Unlock the Power of Content Marketing
How to Achieve Organic Business Growth
3 Keys to a Successful Content Marketing Strategy
Conclusion
Course Outline
- Content Strategy Basics: An Overview
- Introduction: Content Strategy Basics
- Why Is Content Marketing Important for Your Business?
- Content Marketing vs. Content Strategy
- Content Strategy in the Modern Media Landscape
- Build Your Content Strategy with These Four Essential Platforms
- How to Unlock the Power of Content Marketing
- How to Achieve Organic Business Growth
- 3 Keys to a Successful Content Marketing Strategy
- Conclusion: Your Content Strategy
Get free access to the Content Strategy Toolset – a suite of templates, checklists, and planners for your own content strategy.
Register now to get complete access to the course and downloads:
Originally published as: Digital Content Strategy with Michael Boezi | Produced by BusinessTown