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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Why Is Content Marketing Important for Your Business?

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Content marketing is no longer seen as an “extra” activity, but as an essential way to connect with potential customers to build enough trust to lead to a sale. But are you getting the most out of your efforts?


For Further Help

  • Register for free downloads: Members get access to all my templates, checklists, and planners for your own content strategy.
  • Podcast & blog: Content strategy for small business owners of all types, including writers, musicians, and other creatives.
  • Online course: Content Marketing for Creatives goes deeper into content strategy, with 42 video lessons of guided instruction.
  • One-on-one training: Reach out if you want to schedule a strategy session or get started here:

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If you are enjoying this free course, please consider supporting my efforts on Patreon.

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Video produced and edited by BusinessTown, LLC as a part of the Digital Content Strategy series. Video content and presentation © 2018 Control Mouse Media, LLC. All rights reserved.

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Learn the basics of content strategy for small business in this free online course from Michael Boezi, Owner and Managing Director of Control Mouse Media, LLC.

Course Outline:

  • Content Strategy Basics: An Overview
    • Introduction: Content Strategy Basics
    • Why Is Content Marketing Important for Your Business?
    • Content Marketing vs. Content Strategy
    • Content Strategy in the Modern Media Landscape
    • Build Your Content Strategy with These Four Essential Platforms
    • How to Unlock the Power of Content Marketing
    • How to Achieve Organic Business Growth
    • 3 Keys to a Successful Content Marketing Strategy
    • Conclusion: Your Content Strategy

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I offer this course (and others) for free. If you are able, fuel my efforts with a cup of coffee!

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