Instagram is evolving quickly, and becoming more and more business-friendly with analytics, ads, and more. But is Instagram right for your business? In Part 6 of the Social Media Strategy Series, I look at some of the factors to consider and offer some basic strategies to get started.
Respect Your Audience (Episode 59)
Your audience will come to you. Give them time. It’s not going to happen all at once, so be patient. Social media & blogging can be done in a pull fashion rather than aggressive, self-serving push tactics. Treat your audience with respect and let them make the decision when to buy from you. Given the opportunity […]
Respect Your Audience
Your audience will come to you. Give them time. When it’s their decision, it will be a stronger bond between brand and consumer. Are you willing to give up some control for a deeper relationship with your customers?
YouTube for Business: Where the World Goes to Learn (Episode 58)
Part 5 of The Social Media Strategy Series If you want to learn anything at all, you can almost certainly find a YouTube video showing you how to do it. Thousands of people have shared their particular expertise in the form of short instructional videos. People teach, and people learn. This simple exchange provides a […]
YouTube for Business: Where the World Goes to Learn
YouTube is still the king of video, despite powerful challenges from Facebook and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.
Google Plus for Business: Why It Still Matters (Episode 57)
Part 4 of The Social Media Strategy Series People think that Google Plus is dead. Another failed social network. But while it may not have turned out the way Google wanted it to, Google Plus is still an incredibly important part of any content strategy. And if you're not using it, you're missing out on an […]
Facebook for Business: Optimizing for Organic Reach (Episode 56)
Part 3 of The Social Media Strategy Series People think of Facebook as a social media platform. With 1.6 billion users, you could make a case that it's the social media platform. But in reality, Facebook is the natural evolution of network television it exists for the privilege of delivering targeted ads to us in between […]
Facebook for Business: Optimizing for Organic Reach
Just because today’s Facebook is an advertising platform doesn’t mean that it’s the only method to get success out of the platform. Let’s look at how Facebook’s algorithm works and how to optimize for as much “organic reach” as you can get – without paying for ads.
LinkedIn for Business: What the Microsoft Acquisition Means for You (Episode 55)
Part 2 of The Social Media Strategy Series This is the second episode of The Social Media Strategy Series, where I devote an episode to each of the major social platforms to help you decide whether or not they will be a good strategy for you and your business. In each episode, I cover the […]
LinkedIn for Business: Taking It to the Next Level
LinkedIn is the focus of this week’s episode of The Social Media Strategy Series. Are you getting the most out of the platform, or are you still treating it like an online resume? Now that LinkedIn is owned by Microsoft, should that change your strategy with the platform?
Twitter for Business: Is It Right For You? (Episode 54)
Part 1 of The Social Media Strategy Series Welcome to the first episode of The Social Media Strategy Series, where I devote an episode to each of the major platforms to help you decide whether or not they will be good for you and your particular business. Your business is unique, as is the audience […]
Twitter for Business: Is It Right For You?
Is Twitter right for your business? Only you can decide whether or not it’s worth the effort. But to help you make a good business decision, here’s a rundown of the strategies that I use as a part of my own content strategy.
Choosing the Right Content for Your Social Media Strategy
In this post, let’s turn our attention to the content you are producing. There are three considerations: 1. First, does it match your brand? What’s the tone of your brand voice? Is it serious or playful? Instructive or inspirational?What’s the best format? Written content, audio content, or visual content? 2. Second, What can you commit […]
Social Media Marketing: Choosing the Right Content (Episode 53)
Social media is an important part of any content strategy, so I'm devoting the next set of episodes to helping you strategize about how to get the most out of it. I always see it as an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. […]
Social Media Marketing: Choosing the Right Content
Social media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three considerations in finding the balance between 1) what you can produce, and 2) what your audience wants.
Social Media Marketing: 4 Strategies for Channel Selection (Episode 52)
Building an audience is difficult work, and you don't want to create any extra friction. So what can you do to not have it be a huge burden on the organization? If the outcomes outweigh the time spent, then you'll feel like it's worth it. But if you feel like the process is heavy, then […]
Social Media Marketing: 4 Strategies for Channel Selection
Getting the most out of your social media marketing efforts starts with channel selection. In this episode, let’s look at my four basic criteria for picking the right channels for your business.
Content Marketing vs. Content Strategy
Content marketing is only one facet of a complete content strategy. To get the most out of your efforts, you need to have a clearly definable and measurable set of goals. Like anything in business, the planning process is an important component of your success.
It’s Not Content Strategy Without Planning (Episode 51)
Many people focus on the marketing side of content strategy, which makes sense. It's a means to an outcome. The goal is usually to enhance, or even replace, traditional marketing efforts. But with a good content strategy, you are doing much more than just driving awareness. It's about creating a reusable business asset. It's about […]
It’s Not Content Strategy Without Planning
The goal of content strategy is to do much more than drive awareness. It’s about creating a narrative and making sure that all of your content is contributing to that narrative. It’s also about planning smart so that you can actually create your content with that in mind.