Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here’s how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.
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The Digital Representation of You
Online Store Strategy 201
When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency.
These episodes are a subset of a 20-part series called "Content Marketing 201" will help you stand out amongst the crowd with more intermediate and advanced strategies.
It starts with Episode 144: Content Marketing 201: Beyond the Basics. Subscribe to get email updates as the series unfolds: controlmousemedia.com/subscribe.
Listen in: Apple Podcasts | Spotify | Stitcher | Overcast | Pocket Casts | Google Podcasts
