Repurposing Content: Blog Strategy 201

Content Marketing 201: Beyond the Basics

Repurposing content is one of the best ways to get more out of your blog as a small business. But this strategy works best when you start with a clear intention – and some careful planning up front.

I lay out my entire process in Episode 155 of Marketing Without the Marketing: Considerations around formats, the planning that needs to be done, and my writing and editing process as well.

Show Notes / Links from the Episode

For more detail on my methods for repurposing content, I have individual lessons prepared:

1. Repurposing Content Is a Part of Any Content Strategy
2. Repurposing Content Across Different Formats
3. Repurposing Content Across Different Contexts
4. Repurposing Content: The Upstream Method
5. Repurposing Content: The Downstream Method
6. Repurposing Content to Create an Online Course

I also have an upcoming online course as a part of my Core Concepts of Content Strategy: https://controlmousemedia.com/repurposing-content

For more from this series:

• Blog Strategy 201 (this episode is part 3 of a 3-part series) https://controlmousemedia.com/tag/blog-strategy-201
• Content Marketing 201 (20-part series) https://controlmousemedia.com/tag/content-marketing-201

And a few other things I should mention:

• Get a free blog template in my Content Strategy Command Center, which has planning tools and worksheets.
• Book a session with me, and we’ll go through your blog strategy in detail: https://controlmousemedia.com/strategy
• Get notified about new episodes when you subscribe here: https://controlmousemedia.com/subscribe

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Published July 29, 2019 by Michael Boezi