Google Plus is still an important part of your content strategy. If for nothing else, it can help improve your search rankings. Here’s an overview of my strategy to get a simple SEO boost with a minimum amount of effort.
The Social Media Strategy Series
Welcome to The Social Media Strategy Series, where I devote an episode to each of the major platforms to help you decide whether or not they will be good for you and your particular business. Your business is unique, as is the audience you serve. So my goal here is just to give you some criteria and considerations so that you can make a good business decision.
In each episode, I cover the character and philosophy of each platform, its potential benefits and pitfalls, particular idiosyncrasies or restrictions of each platform that might affect you, and the actual strategies that I use in my own business serving clients.
Just because today’s Facebook is an advertising platform doesn’t mean that it’s the only method to get success out of the platform. Let’s look at how Facebook’s algorithm works and how to optimize for as much “organic reach” as you can get – without paying for ads.
LinkedIn is the focus of this week’s episode of The Social Media Strategy Series. Are you getting the most out of the platform, or are you still treating it like an online resume? Now that LinkedIn is owned by Microsoft, should that change your strategy with the platform?
Is Twitter right for your business? Only you can decide whether or not it’s worth the effort. But to help you make a good business decision, here’s a rundown of the strategies that I use as a part of my own content strategy.