Automation is key to today’s email marketing. In the last episode, I covered some basic automation strategies to get you started. Let’s take a look some more advanced techniques for when you are ready to go beyond a basic email newsletter strategy: RSS-based sequences and nurture sequences.
Adding a little bit of automation to your email marketing strategy can help nurture “cold” leads without a lot of extra hands-on effort. Building on the last episode about list segmentation, let’s look at the two types of automations that I recommend to clients when they are just getting started: Welcome sequences and follow-up sequences.
What is GDPR and how does it affect email marketing lists? Here’s an overview, with a practical way to be GDPR-compliant but not have to lose all of your subscribers. If you haven’t done this already, it’s not too late – but it’s time to take action so that you avoid a potential claim (and hefty fines).
Marketing automation sounds robotic and impersonal. In fact, it can be a more welcoming and personal way to nurture a lead into a customer, by focusing on THEIR specific needs and interests. You have a much better chance at making a connection, while lightening your workload as well.
Data-driven marketing is becoming a must-have, even for small businesses. Here’s a brief case study of the Starbucks Star Rewards Program – and how to apply the lessons to your own business.