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Why is Content Marketing Important for Your Business?

Kingston North

Part 1 of The Digital Content Strategy Series on BusinessTown

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Content marketing has arrived. It’s no longer seen as an “extra” activity, but as an essential way to connect with customers—and prospective customers—to build enough trust to lead to a sale. You don’t have to look around too much to see businesses of all types and sizes using content marketing now.

But are you getting the most out of your efforts? I get two types of prospective clients:

Whether you’re just starting or not, I really believe that the nuances matter. It’s not what you do, but how you do it. There’s an art to it, which is why I love what I do. It’s an extremely creative discipline, and no two clients are the same. That’s because each audience has its own “fingerprint,” if you will.

That means that your strategy will be your own. There are no short cuts or “cheat codes.” You really have to find your own voice and your own way to connect with your audience. Content marketing is not just a spray of content at your audience, but a bi-directional conversation with them. Make no mistake about it—it’s hard work and it takes a long time.

Like I do with my clients, let me help save you some time. I wrote and recorded a seven-part series that covers the basics of content marketing for small businesses. It is produced by BusinessTown, which has hundreds of videos to help business owners of all types. They did a really nice job with the production, which you’ll see in the videos.

The first episode is called Why is Content Marketing Important for Your Business? It’s meant as an introduction to how you can form real connections with your audience, and start activating advocacy so that they will actually start to help bring you new customers.

Here’s the whole set of episodes on BusinessTown:

  1. Why is Content Marketing Important for Your Business?
    Content marketing is a big buzzword, but do you know what it really means? Michael Boezi defines content marketing and explains its impact on your business.
  2. Content Marketing vs. Content Strategy
    In this episode, Michael Boezi explains the difference between content marketing and content strategy and how it impacts your business.
  3. Content Strategy in the Modern Media Landscape
    In this episode, Michael Boezi explains what you need to do to optimize and promote your content in this modern digital media landscape.
  4. Build Your Content Strategy with These Four Essential Platforms
    Web, Blog, Social, e-mail… Michael Boezi tells you how to build and optimize your content strategy using these 4 essential platforms.
  5. How to Unlock the Power of Content Marketing
    Want to succeed in this competitive environment? Unlock the power of content marketing using Michael Boezi’s method!
  6. How to Achieve Organic Business Growth
    Organic growth is valuable but it’s hard to achieve. In this episode, Michael Boezi talks about the benefits and challenges of organic growth.
  7. Three Keys to a Successful Content Marketing Strategy
    Michael Boezi tells you about about the 3 keys to a successful content marketing strategy: Consistency, persistence, and patience.
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