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Content Strategy | Michael Boezi, Control Mouse Media, LLC

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Introducing CreateBiz

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Here’s a quick overview of what this course is about, including a brief preview of each of the six units. Hopefully this will give you a sense of what the course is like.

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We look forward to seeing you supercharge your creative business!

If you haven’t already, subscribe to get a set of free email lessons and a free ebook: A Guide to Marketing Your Creative Work by Michael Boezi and Dave Kusek.

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  • CreateBiz: Content Marketing for Creatives
    • UNIT 1: Start
      • Introducing CreateBiz
      • Introductions: Your “10 to Know”
      • Why Are You Here?
      • Your Bonus Guides
    • UNIT 2: Plan
      • Your Creative Business: Setting Up Shop
      • The New Functions of You
      • Defining Your Goals
      • Defining Your Customer Profile
      • Defining Your Content’s Function
      • Branding Yourself
    • UNIT 3: Build
      • Establishing the Foundation of Your Brand
      • Website Basics: Setting Up Your Online Hub
      • Website Components: An Inventory
      • Blog Basics: Publishing Regular Content
      • Blog Components: An Inventory
      • Social Media Basics: Your Means to Connect
      • Email Basics: Owning the Relationship
      • Email Basics: Building Your List
    • UNIT 4: Create
      • Getting Your Content Strategy in Order
      • Building Your Narrative
      • Cornerstone Content
      • Email: What to Send, Subject Lines, and Segmentation
      • Email: Analytics and Automation
      • Content Organization
      • Content Optimization
    • UNIT 5: Connect
      • Introduction to Social Media – Your Relationship Toolset
      • Using Content to Activate Influencers
      • Timing & Frequency
      • Wrap-Up: Putting It All Together
    • UNIT 6: Integrate
      • Blog Strategy for Writers
      • Email Strategy for Writers
      • Social Strategy for Writers
      • Efficient Workflows for Writers
      • Integrated Strategies for Writers
      • Blog Strategy for Musicians
      • Email Strategy for Musicians
      • Social Strategy for Musicians
      • Integrated Strategies for Musicians
      • Blog Strategy for Visual Artists
      • Email Strategy for Visual Artists
      • Social Strategy for Visual Artists
      • Integrated Strategies for Visual Artists
      • Conclusion

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