This course is a reduced version of Content Marketing for Creatives, an online course and community to help writers, musicians, and visual artists use their creative skills to create content in order to form connections, nurture them into leads, and convert them into paying customers.
Outreach contains Units 4 and 5, with all of the accompanying worksheets, templates, and guided assignments (all three versions of the course contain Unit 1).
2) Outreach
UNIT 1: START
- Introducing CreateBiz
- Introductions: Your “10 to Know”
- Why Are You Here?
UNIT 4: CREATE
- Getting Your Content Strategy in Order
- Building Your Narrative
- Cornerstone Content
- Email: What to Send, Subject Lines, and Segmentation
- Email: Analytics and Automation
- Content Organization
- Content Optimization
UNIT 5: CONNECT
- Introduction to Social Media – Your Relationship Toolset
- Using Content to Activate Influencers
- Timing & Frequency
- Wrap-Up: Putting It All Together