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Medium has a ready-made audience and a algorithmic feed mechanism to get you in front of an audience that’s different than your own blog. Here’s how to coordinate the two – your blog and Medium – into a coordinated and effective strategy.

A lot of businesses are using Facebook – but not a lot of them are using Facebook Ads. With the right strategy, you can get a huge awareness boost for your product or service, targeted to the right audience. Listen to the episode for some starter strategies and other considerations.

Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here’s a “starter strategy” to get you up and running and taking advantage of their new business-friendly features.

Instagram and Snapchat are each powerful social platforms that can help you construct a visual narrative around you or your business. But each have specific limitations as well. Here’s a quick comparison so you can make a decision for your business.

“Should I be on Snapchat?” It’s one of the most frequent questions I get from small business owners. There’s a lot of excitement about this new and unique platform—and a lot of hype. Let’s look at the considerations so you can make a good decision for your business.

Instagram is evolving quickly, and becoming more and more business-friendly with analytics, ads, and more. But is Instagram right for your business? In Part 6 of the Social Media Strategy Series, I look at some of the factors to consider and offer some basic strategies to get started.

YouTube is still the king of video, despite powerful challenges from Facebook and Snapchat. In Part 5 of the Social Media Strategy Series, I talk about how YouTube might fit into your overall content strategy, including how to monetize the platform.

Just because today’s Facebook is an advertising platform doesn’t mean that it’s the only method to get success out of the platform. Let’s look at how Facebook’s algorithm works and how to optimize for as much “organic reach” as you can get – without paying for ads.

LinkedIn is the focus of this week’s episode of The Social Media Strategy Series. Are you getting the most out of the platform, or are you still treating it like an online resume? Now that LinkedIn is owned by Microsoft, should that change your strategy with the platform?

Is Twitter right for your business? Only you can decide whether or not it’s worth the effort. But to help you make a good business decision, here’s a rundown of the strategies that I use as a part of my own content strategy.