Content Strategy Archives - Page 7 of 13

I Am Tired of Seeing Creatives Fail

It’s a shame when you see great art go unnoticed. I got sick of seeing creatives fail, so I wanted to do something about it. Here’s a behind-the-scenes look at how and why I created a comprehensive online course to help writers, musicians, and visual artists.

Marketing Automation: A Case Example

Marketing automation sounds robotic and impersonal. In fact, it can be a more welcoming and personal way to nurture a lead into a customer, by focusing on THEIR specific needs and interests. You have a much better chance at making a connection, while lightening your workload as well.

Consistency in Content Strategy

Consistency is one of the best ways to earn trust. So in your content strategy, a “toe in the water” approach isn’t going to cut it. You simply have to commit to being consistent. That means that you’re going to have to love the process – not just the results. Are you up for that?

Be In It for the Long Game

If your business depends on having an audience, you have to stand back a little and let it evolve naturally. You have fight your own impatience, get comfortable with not having control, learn to relish the indirect benefits, and ultimately, play the long game.

How Do You Measure Trust?

Rather than looking solely at traditional business metrics, what if we made decisions based on earning trust instead? Episode 95 is about the limitations of ROI in trying to measure your content marketing efforts, and how to focus instead on getting to the Threshold of Trust.

The Service Disposition

Generosity works. When you serve, you earn the right to serve again. Over time, you earn enough trust to ask for the sale. This used to be hard to scale, but not anymore. It starts with a genuine desire to help, and as I’ve learned – what you get in return might surprise you.

Business Isn’t “Just Business”

Movies often portray success in business as a cut-throat, relentless climb to the top. Someone has to lose in order for you to win. That’s just not the case anymore, if it was ever true at all. Here’s what the principles of content marketing taught me about today’s business world.

What Content Strategy Teaches You About Business

Introducing a new 16-part series about counterintuitive business lessons that I’ve learned from my mentors and the mistakes I’ve made. It turns out that the same nuances that work in running a good content strategy also work in running a business as well.

Repurposing Content: The Downstream Method

If you’re not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this week’s episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities.

Repurposing Content: The Upstream Method

Have you ever thought about writing a book, but can’t find the time? In this week’s episode, I lay out my entire blog-to-book process – from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it.

Repurposing Content Across Different Contexts

Marketing is getting highly personalized. Each channel is its own community, which means that one “message” won’t cut it anymore. Let’s look at the ways this affects how you repurpose content across different channels, in different contexts.

Repurposing Content Is a Part of Any Content Strategy

Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time – while building a set of content as a business asset.

Picking Better Models for Your Business

In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it’s time to stop setting impossible standards. Here’s one small change in perspective that can shorten your goal horizon.

How to Make Your Content More Shareable

Time for a gut check. You’re producing content, you’re sharing on social. But stop and ask yourself as objectively as you can: Is your content good enough that YOU would share it (if it wasn’t your own)? Let’s look at why and how people share, so that it can inform your content strategy.

How to Syndicate Content Safely on Medium

Have you been reposting your blog content on Medium? It’s a great way to extend your reach, and with Medium’s new “Import a Story” feature, it’s incredibly easy – and 100% safe for SEO. In this week’s episode, I give a quick overview of how to incorporate this into your content strategy.

The Four Principles of Teaching Your Customers

Do you like to be sold to? I don’t. “Push marketing” can only generate awareness. While awareness is important, it’s only Step 1. Trust comes when you try to teach your customers instead – bring some value to them instead of just pushing product on them.