Make a promise to your audience. Then consistently deliver on that promise. That’s content marketing, in a nutshell. Building authority, credibility, and most importantly, earning the right to ask for the sale down the road.
Content Strategy: Content as an Asset
Content strategy can make you a lot more efficient if you treat your content as a business asset. With a little strategic planning up front, your content can be a renewable resource—an investment rather than a cost.
Separating Strategy and Tactics in Content Marketing
For content marketing to be effective, you need two things: 1) a strategy; and 2) a set of tactics to execute the strategy. Here’s how to make sure that they are working together in service of your business goals.
New Online Workshop: Grow Your Business with Content Marketing
Join me in a 3-day online workshop designed to help small business owners develop an online presence and start finding and connecting with customers. We’ll cover the basics of content marketing so that you can start making an impact on your own business immediately.
The 3 Types of Content Every Small Business Needs
Any content strategy involves three types of content. The first two are about you and your business, but the third one is your true upside, because it’s about a relationship between you and your customer. The trick is to get all three types of content working together towards your business goals.
Is Content Marketing Right for Your Business?
Content marketing take a lot of time and effort, so you want to be sure that it’s a good investment. In the seventh episode of “Marketing without the Marketing,” Michael Boezi talks about how to determine whether or not your business is likely to benefit from content marketing.
How Your Audience Creates More Audience
In the sixth episode of “Marketing without the Marketing,” Michael Boezi talks about how you should abandon self-promotion and motivate your audience to bring you more audience.
The Three Core Elements of Content Marketing
In the fifth episode of “Marketing without the Marketing,” Michael Boezi talks about consistency, persistence, and patience—the three “core elements” of content marketing.
Building the Foundation of Your Content Strategy
In the fourth episode of “Marketing without the Marketing,” Michael Boezi talks about how to establish an online presence with The Three Pillars of Online Branding: Web, blog, and social.
Why Content Marketing is Your Only Choice
In the third episode of “Marketing without the Marketing,” Michael Boezi talks about how to cut the marketing speak and get better results using a content strategy instead.
Who Can Benefit from Content Strategy? (Episode 2)
Every business uses content in some form or another. Think beyond the obvious things such as a blog or a press release. Your slogan or tag line? Content. Your Powerpoint pitch deck? Content. The last e-mail campaign that you sent out to your customers? Content. When you boil it down, every single contact with a […]
Who Can Benefit from Content Strategy?
In the second episode of “Marketing without the Marketing,” Michael Boezi looks at his two audiences and the only metric that matters when measuring the effectiveness of your content strategy.
Introduction to Content Strategy
In the first episode of “Marketing without the Marketing,” Michael Boezi gets into the basics of content strategy for building an audience.
New Podcast Series: Marketing without the Marketing
How can you promote yourself or your business without coming off as self-promotional? This podcast will show you how to use Content Marketing to create connections and build the trust of your audience. Hosted by Michael Boezi, Content Strategist at Control Mouse Media https://controlmousemedia.com.