How do you behave as a consumer? What’s your evaluation process for a new product or service? Looking at your own process may offer some insight into how you present your offer to your customers and prospective customers.
Converting Your Customers Into Advocates
Word-of-mouth marketing can happen on its own, but you don’t want to leave it to chance. Here’s how to make your customers are a part of your overall content strategy.
Getting Your Customers Involved
It’s a missed opportunity if you don’t give your customers a seat at the table early on. First, if the customer has no effect on product development, you’ll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right.
Picking the Right Customers
Not all customers are created equal. There are some that your business can’t live without, and there are others who are more trouble than they’re worth. Are you selecting the right customers—the one who provide more value than they extract?
Finding Your First Customer
There’s no milestone more important to your business than finding the first person who will actually pay you. This episode is about really focusing on whom you are trying to serve and making your content work towards the singular goal of earning your first customer.
How Content Strategy Makes You More Efficient
Small business owners are extremely busy, so one of the single biggest things you can do to impact your business is to become more efficient with your content strategy. Here’s how to treat your content as an investment in a reusable business asset, saving you time in the process.
Social Media Strategy for Brick and Mortar Businesses: Interview with Laura Nunemaker
How can brick and mortar businesses make the most of social media? On this week’s episode, I interview Laura Nunemaker about her specific strategies for offline businesses, clever cross-promotion opportunities, and careful automation to help make you more efficient.
New Opportunities in a Post-Gatekeeper World
Why are you waiting for permission? Walk straight past the Gatekeeper and connect with your audience directly. There’s nothing holding you back anymore, and there are no excuses. Your audience is your greatest business asset—it shifts the power in your favor.
Timing and Frequency in Content Strategy
The right information, delivered at the right time, is powerful. The opposite is true, too. Get it right, and your posts are not just welcome—but even anticipated!
How to Get Publicity and Other Media Coverage: Interview with Chris Well
How do you get media coverage for your business? On this week’s episode, I interview Chris Well about his strategy for how to build your media kit, identify the right outlets, craft the perfect pitch, and set up a series of appearances that can help boost your authority.
Building Your Online Authority
When you’re seen as an authority, it opens up all sorts of possibilities to you. Trust in you builds, which accumulates as an asset for you and your business. The value you create sticks with you, and can even transfer to your next business, your next project, or your next job.
Optimizing Your Content for Searchability and Discoverability
Getting found and getting heard are a huge challenge in today’s world. Here’s how to set yourself up to be searchable and discoverable so that you have a better shot at it. Smart tactics with no tricks.
How to Create Brand Advocates
A story is at the root of trust, and a good content strategy gives your brand advocates the language to use on your behalf. Since it’s more believable in their hands, you should be doing all you can to make it easier for them.
Teaching and Learning
This week’s episode is about two new projects for 2016. I also ask a favor: For those of you who are writers, musicians, or visual artists, I invite you to talk about how the Web and social media has affected you and your creative business.
Running Your Business the Right Way
Looking back at the first 30 episodes of this podcast, I have an epiphany about what content marketing is really about. It’s an antidote to the lies, micro-lies, and lies of omission that marketers have forcing on us for years.
Content Strategy Planning for Small Business Owners
Content marketing is about shifting from you talking about you to customers talking to other customers about you. It’s a lot of work at first, but the only way to see rapid, self-replicating growth.
Differentiating Yourself as a Small Business
Articulating your solution in your customers’ own language is a much more powerful way to connect than just throwing me-first marketing-speak at them. First, you have to know your audience.
Why Do Small Businesses Need a Content Strategy?
Building an audience is difficult. But the rules have changed, and they are in your favor now. In this episode, I make a case for why your business needs a cohesive content strategy.
Choosing the Right Channel for Your Social Media Strategy
Social media marketing is all about direct engagement with an audience. It functions best when brands treat it as a bi-directional discussion, making prospects and customers alike feel like they are a part of a conversation. When it’s working, it builds trust little by little until a prospect becomes a customer, or a customer becomes […]
Social Media Marketing: Choosing Your Channel
You can’t have content marketing take over your life – you just need it to deliver meaningful results for you and your business. Here’s how to focus on the one or two social media channels that will yield the best results for you.