How to Ruin a Good Customer Relationship

Why do good companies succumb to the siren song of short-term self-interest? Show me that you’re in it for the long game… or are today’s numbers all that matter? It’s a choice, and it shows what you think of us. Episode 195 is Fitbit’s unforced error.

Show Notes / Links from the Episode

• This is why we need to Stop Mimicking What Marketers Do
• Fitbit: I’ll take your apology on Twitter, LinkedIn, email, or in the comments

Published May 10, 2021 by Michael Boezi