CreateBiz is a comprehensive online course to help writers, musicians, and other artists build an audience using content marketing.
If you are new to CreateBiz, take advantage of some free help:
- Download the free eBook, A Guide to Marketing Your Creative Work.
- When you do, you’ll get a set of free email lessons about content marketing.
Below you’ll find a complete list of the 42 course modules. Each one contains a video lesson – and throughout the course, there are dozens of worksheets, templates, and guided assignments to help you get focused and efficient in building your audience.
The first module, “Introducing CreateBiz,” is open if you want a taste of what the course is like.
- CreateBiz: Content Marketing for Creatives
- UNIT 1: Start
- Introducing CreateBiz
- Introductions: Your “10 to Know”
- Why Are You Here?
- Your Bonus Guides
- UNIT 2: Plan
- Your Creative Business: Setting Up Shop
- The New Functions of You
- Defining Your Goals
- Defining Your Customer Profile
- Defining Your Content’s Function
- Branding Yourself
- UNIT 3: Build
- Establishing the Foundation of Your Brand
- Website Basics: Setting Up Your Online Hub
- Website Components: An Inventory
- Blog Basics: Publishing Regular Content
- Blog Components: An Inventory
- Social Media Basics: Your Means to Connect
- Email Basics: Owning the Relationship
- Email Basics: Building Your List
- UNIT 4: Create
- Getting Your Content Strategy in Order
- Building Your Narrative
- Cornerstone Content
- Email: What to Send, Subject Lines, and Segmentation
- Email: Analytics and Automation
- Content Organization
- Content Optimization
- UNIT 5: Connect
- Introduction to Social Media – Your Relationship Toolset
- Using Content to Activate Influencers
- Timing & Frequency
- Wrap-Up: Putting It All Together
- UNIT 6: Integrate
- Blog Strategy for Writers
- Email Strategy for Writers
- Social Strategy for Writers
- Efficient Workflows for Writers
- Integrated Strategies for Writers
- Blog Strategy for Musicians
- Email Strategy for Musicians
- Social Strategy for Musicians
- Integrated Strategies for Musicians
- Blog Strategy for Visual Artists
- Email Strategy for Visual Artists
- Social Strategy for Visual Artists
- Integrated Strategies for Visual Artists
- Conclusion