Content Marketing for Creatives

A complete online course to help creatives build a business around their creative work, focused on the most difficult part – marketing. The comprehensive course is 42 video modules, with dozens of worksheets, templates, and guided assignments to help you get focused and efficient in your marketing efforts.

Content Marketing for Creatives is offered in three smaller courses so you can focus on the specific skills and strategies that you need to learn: Foundations / Outreach / Workflows.

What’s In Each of the Three Courses?

All three versions of the course contain Unit 1 of the comprehensive course, and each version comes with all of the accompanying worksheets, templates, and guided assignments for each module.

Foundations: 
Build Your Website

Build a website to promote your creative work – and get your blog, social media, and email marketing strategy set up too.

View Course >>

UNIT 1: START

1. Introducing CreateBiz
2. Introductions: Your “10 to Know”
3. Why Are You Here?

UNIT 2: PLAN

4. Your Creative Business: Setting Up Shop
5. The New Functions of You
6. Defining Your Goals
7. Defining Your Customer Profile
8. Defining Your Content’s Function
9. Branding Yourself

UNIT 3: BUILD

10. Establishing the Foundation of Your Brand
11. Website Basics: Setting Up Your Online Hub
12. Website Components: An Inventory
13. Blog Basics: Publishing Regular Content
14. Blog Components: An Inventory
15. Social Media Basics: Your Means to Connect
16. Email Basics: Owning the Relationship
17. Email Basics: Building Your List

---

Outreach: 
Connect with Your Audience

Learn how to do the outreach necessary to find new fans – using a blog, email campaigns, and social media.

View Course >>

UNIT 4: CREATE

18. Getting Your Content Strategy in Order
19. Building Your Narrative
20. Cornerstone Content
21. Email: What to Send, Subject Lines, and Segmentation
22. Email: Analytics and Automation
23. Content Organization
24. Content Optimization

UNIT 5: CONNECT

25. Introduction to Social Media – Your Relationship Toolset
26. Using Content to Activate Influencers
27. Timing & Frequency
28. Wrap-Up: Putting It All Together

---

Workflows: 
Get Focused and Efficient

Learn how to integrate your blog, email, and social into systematic workflows so you can get more efficient in your marketing.

View Course >>

UNIT 6: INTEGRATE

29. Blog Strategy for Writers
30. Email Strategy for Writers
31. Social Strategy for Writers
32. Efficient Workflows for Writers
33. Integrated Strategies for Writers

34. Blog Strategy for Musicians
35. Email Strategy for Musicians
36. Social Strategy for Musicians
37. Integrated Strategies for Musicians
    
38. Blog Strategy for Visual Artists
39. Email Strategy for Visual Artists
40. Social Strategy for Visual Artists
41. Integrated Strategies for Visual Artists
42. Conclusion