If You Can’t Commit, Don’t Start
Consumer behavior is different now. No trust, no sale. While trust was always a part of the purchase path, it’s now more important than ever. That’s because 1) every business has direct access to customers now, and 2) customers have access to one another now.
The playing field has widened, and a customer’s options are nearly unlimited. The only way to stand out is to become the person that customers trust.
While there are a lot of ways to earn trust, one of the best ways is to show up consistently. When you’re setting out to solve people’s problems – even before they are customers – consistency shows that you are reliable and trustworthy.
When it’s time to make a purchase, this can make a big difference in the customer’s decision. It can set you apart from the others who don’t have the stamina to serve.
But to make this work, you have to make a commitment. A “toe in the water” strategy isn’t going to cut it. You’re in it for the long game: Consistency, persistence, and the patience to let it grow organically.
That means that you’re going to have to love the process – not just the results. Are you up for that?
Let’s find out in this week’s program, Episode 97. Listen here or subscribe in iTunes.
Show Notes
Here are links to the articles I mentioned in the episode:
- Be In It for the Long Game – Short-Term Thinking Leads to Bad Decisions
- The Service Disposition – We Exist to Serve Others
Subscribe here (and select podcast / every new post) if you’d like to be notified as soon as new episodes are published!
I mentioned in the episode an introductory offer of 50% off for charter members – this offer expired at the end of July 2017. But here’s an exclusive offer for listeners of this podcast: 20% off the membership fee.
The course is 42 video modules, with dozens of worksheets, templates, and guided assignments. Here’s a preview of the complete course outline. It’s designed to help creatives of all types build a business around their work, using the soft-touch marketing approaches that I teach in this podcast. It can feel like serving rather than selling, which is not only more palatable – but can be more effective, too.
Published by .
Leave a Reply